With hundreds of sustainability and impact labels in circulation, how can consumers, policymakers and investors identify organisations that really do put people over profit? And why does it matter for the social economy?

In this episode of Cogito Talks, Shayne MacLachlan is joined by Ruben Rebelo from the European Commission and Sofija Rakcejeva from the OECD to explore how labels can do more than just make social economy more visible and easier to support but also help people do better.

Drawing on a recent joint OECD and European Commission report, we will unpack the different types of labels that exist, from those exclusively for social economy entities to broader impact and financial labels, and discuss how they can guide funding, policy decisions and consumer choices.

Host: Shayne MacLachlan, Public Affairs and Communications Manager at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities

Rúben Rebelo is a policy officer currently serving at the Directorate-General for Employment, Social Affairs and Inclusion of the European Commission. He joined the ‘Social and Inclusive Entrepreneurship’ unit in 2021 and is working on the implementation of the Social Economy Action Plan. He was involved in drafting and negotiating the Council recommendation on developing social economy framework conditions, and in publishing the Special Eurobarometer on the social economy in the lives of Europeans.

Sofija Rakcejeva is a policy analyst in the Social Economy and Innovation Unit at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities, where she analyses the contribution of the social economy to policy priorities such as affordable housing and social inclusion, as well as framework conditions that can increase its impact, including labels, taxation and access to finance. Before joining the OECD, Sofija co-authored two technical briefs and contributed to due diligence of microfinance projects at the Council of Europe Development Bank.

Sofija holds an MA in International Economic Policy from Sciences Po and a BA in History, Politics and Economics from University College London.

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Imagine a world where rural and tropical regions aren’t struggling backwaters, but breeding ground for fresh ideas, new jobs and sustainable growth. According to OECD’s Rural Innovation Pathways, rural innovation isn’t just a smaller copy of what happens in cities, it’s different: rooted in community‑led projects, adaptive agriculture, renewable energy, social enterprises and creative responses to local needs. https://www.oecd.org/en/publications/rural-innovation-pathways_c86de0f4-en.html

The “tropical economy” vision isn’t pie‑in‑the‑sky, it fits squarely within OECD’s roadmap for leveraging natural capital, innovation and place‑based assets to build resilient, inclusive, future‑oriented rural economies.

In today's episode of our #FromtheGroundUp series, Betty-Ann Bryce (OECD) sits down with Ingo Plöger (CEAL), for a conversation to explore how tropical regions, with abundant natural resources, rich biodiversity and favourable climate, can become engines of sustainable growth, innovation and resilient rural development. Have a listen and find out what in the world is the Tropical Economy!

Ingo Plöger is a Brazilian-German engineer, entrepreneur and business leader deeply engaged in strengthening ties between Brazil, Europe and Latin America. He is currently the International President of The Business Council of Latin America (CEAL). He holds a degree in Mechanical Engineering from the Technische Universität Darmstadt (Germany) and a postgraduate degree in Economic and Labor Sciences from the Technische Universität München.

Over his career he served as Executive President of the historic São Paulo firm Cia. Melhoramentos and today is founder and president of the consultancy firm IPDES, which supports institutional, corporate and cross-border business development. He participates in the boards of several major national and multinational companies and holds advisory roles with organisations like Robert Bosch GmbH among others.

As of January 2026, he will assume the presidency of ABAG, the main agribusiness association in Brazil, reinforcing his commitment to sustainable, competitive and globally connected agriculture and agro-industry.

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To learn more, visit OECD Latin American Rural Development Conference https://www.oecd.org/en/events/2025/11/oecd-latin-american-rural-development-conference.html and the OECD's work on Rural Development https://www.oecd.org/en/topics/policy-issues/rural-development.html. Find out more on these topics by reading Reinforcing Rural Resilience https://www.oecd.org/en/publications/reinforcing-rural-resilience_7cd485e3-en.html and Rural Innovation Pathways https://www.oecd.org/en/publications/rural-innovation-pathways_c86de0f4-en.html.

To learn more about the OECD, our global reach, and how to join us, go to https://www.oecd.org/en/about.html

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India's rural areas are developing at an extraordinary rate, and it poses both challenges and extraordinary opportunities to rethink development at a large scale. Across the OECD, over nine in ten households are now connected to the Internet, but in rural regions connectivity still lags behind, with only about 89% of rural households having even a basic broadband connection. https://www.oecd.org/en/publications/2024/11/oecd-digital-economy-outlook-2024-volume-2_9b2801fc.html

India reflects these contrasts in its own way, but the speed of change is remarkable. Over the four years ending in December 2024, internet penetration in rural India surged from 59% to 78%, a jump that outpaced urban growth, which rose from 77% to 90% over the same period. https://telecom.economictimes.indiatimes.com/news/industry/indias-rural-subscribers-to-primarily-drive-arpu-growth-in-fy26-crisil/121130745

Recorded live from the OECD Rural Development Conference in Rio de Janeiro, Shayne MacLachlan speaks with Shahid Iqbal Choudhary, Secretary to the Government in the Department of Rural Development and Panchayati Raj, about how India’s fascinating track-record of rural transformation can offer practical lessons to policymakers everywhere.

Tune in to hear how one of the world’s most dynamic rural transformations is unfolding and what it means for the future of development.

Dr. Shahid currently serves as Secretary to the Government, Department of Rural Development and Panchayati Raj (Local Self-Government). Over the course of his distinguished public service career, he has held several key leadership positions, including Secretary, Tribal Affairs, J&K Government; CEO, Mission Youth J&K; Managing Director, Skill Development & Livelihood Initiatives; and multiple tenures as District Development Commissioner/District Magistrate in Srinagar, Rajouri, Bandipora, Leh, Udhampur, Kathua, and Reasi. He has also served as Additional Secretary in the Chief Minister’s Office, Director, Information & Public Relations, Managing Director, J&K Tourism Development Corporation, Additional Secretary, Planning & Development, Special Officer, Relief & Reconstruction Leh, and SDM Nowshera.

Internationally, Dr. Shahid is recognized as a resource person on mobile indigenous communities, transhumance, and migration. He is a member of the UN Working Group for the International Year of Rangelands and Pastoralists and has represented India in international collaborations on pastoralism and migratory indigenous peoples in Albania (2021), Ethiopia (2021), and Italy (2022).

As Public Affairs and Communications Manager, Shayne engages with policy issues concerning SMEs, tourism, culture, regions and cities to name a few. He has worked on a number of OECD campaigns including “Going Digital”, "Climate Action" and "I am the future of work".

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To learn more, visit OECD Latin American Rural Development Conference www.oecd.org/en/events/2025/11/…nt-conference.html and the OECD's work on Rural Development www.oecd.org/en/topics/policy-i…l-development.html. Find out more on these topics by reading Reinforcing Rural Resilience www.oecd.org/en/publications/re…e_7cd485e3-en.html and Rural Innovation Pathways www.oecd.org/en/publications/ru…s_c86de0f4-en.html.

To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/

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The OECD Report for Regional Policy for Greece Post-2020 (https://www.oecd.org/en/publications/regional-policy-for-greece-post-2020_cedf09a5-en.html) revealed that 32% of the population lives in predominantly rural regions which is significantly higher than the OECD average share of rural population which is around 25%. Of those living in predominantly rural regions (~3.4 million people), roughly 3 million live in remote rural regions meaning Greece has one of the largest shares in this demographic among OECD countries.

Recorded live from the OECD Rural Development Conference in Rio de Janeiro, Greek officials Vasiliki Pantelopoulou (Secretary-General of the Partnership Agreement) and Christos Kyrkoglou (General Director of Monitoring and Implementation) explain Greece’s approach to rural urban development under the European Union’s Cohesion Policy and the role of Integrated Territorial Investments (ITIs). They describe their respective roles in coordinating and implementing programmes financed through the Partnership Agreement, stressing the importance of integrating urban and rural policies. Sit back, relax and take a listen!

Vasiliki Pantelopoulou is a lawyer and a Member of Athens Bar Association. She graduated from School of Law of the National and Kapodistrian University of Athens and holds two postgraduate degrees (LL.M. in Commercial and Business Law from East Anglia University, U.K., and MSc in Business Administration for Law Practitioners from Alba Graduate Business School, The American College of Greece, Greece). She is a Member of the Board of the Hellenic Development Bank. She has worked for twenty years as an in-house lawyer at STASY – Urban Rail Transport S.A., specialized in the field of public procurement (Law 4412/2016). Since April 2023, she has been the Director of Legal Services at Metavasi S.A. – Hellenic Company for Just Transition S.A. She is a Member of investing Committees such as EQUIFUND I & II, TEPIX III Loan Fund and others.

Christos Kyrkoglou is the General Director of Monitoring and Implementation for the ESPA, which operate under the Secretary General. Mr Kyrkoglou holds a Bachelor’s Degree in Sociology from Panteion University of Social and Political Sciences, as well as a Master’s Degree in Urban and Regional Development from the same institution.

In 2023, he was appointed Head of the Special Service for the Coordination of Regional Programs of the General Secretariat for the Partnership Agreement of the Ministry of Economy and Finance. Since 2025, he is Head of the General Directorate for Monitoring and Implementation.

His professional interests and fields of expertise span the full spectrum of development interventions under the Partnership Agreement for Regional Development 2021–2027, with a particular focus on employment, human resources development, innovation and entrepreneurship, social policy, territorial development, culture, and the environment.

As Public Affairs and Communications Manager, Shayne engages with policy issues concerning SMEs, tourism, culture, regions and cities to name a few. He has worked on a number of OECD campaigns including “Going Digital”, "Climate Action" and "I am the future of work".

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To learn more, visit OECD Latin American Rural Development Conference www.oecd.org/en/events/2025/11/…nt-conference.html and the OECD's work on Rural Development www.oecd.org/en/topics/policy-i…l-development.html. Find out more on these topics by reading Reinforcing Rural Resilience www.oecd.org/en/publications/re…e_7cd485e3-en.html and Rural Innovation Pathways www.oecd.org/en/publications/ru…s_c86de0f4-en.html.

To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/

To keep up with latest at the OECD, visit www.oecd.org/

Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

Rural populations are shrinking. In 11 of the 29 OECD countries included in the OECD Reinforcing Rural Resilience report (https://www.oecd.org/en/publications/reinforcing-rural-resilience_7cd485e3-en.html), rural populations are declining, not only as percentage of national populations but also in absolute numbers. Rural regions close to cities are also exposed to this trend, particularly if their populations tend more easily to move to urban areas. Despite not being an OECD Member country, Kazakhstan is experiencing similar trends. During the Soviet Union, its urban population was 53% but today that percentage has increased to 63%. Now only 37% of its population is living in rural areas, with only 5% of its GDP coming from the agricultural sector.

Discussing all things decentralisation, digitalisation and democracy in Kazakhstan, Shayne MacLachlan from the OECD has a conversation with Zhanerke Kochiigit. This conversation took place at the 2025 OECD Latin American Rural Development Conference, Rural-Urban Connections: Pathways to Sustainable Development (https://www.oecd.org/en/events/2025/11/oecd-latin-american-rural-development-conference.html) in Rio de Janeiro, Brazil. Have a listen.

Zhanerke Kochiigit is a researcher in Nazarbayev University, located in Astana, Kazakhstan. She works in the Graduate School of Public Policy and is dedicated to studying rural development in northern regions of Kazakhstan, where there is very low population density. Her recent papers include: "Analysis of Migration Processes and Recommendations on Regulation of Internal Migration from Southern to Northern Regions of Kazakhstan" https://www.researchgate.net/publication/345845312_Analysis_of_Migration_Processes_and_Recommendations_on_Regulation_of_Internal_Migration_from_Southern_to_Northern_Regions_of_Kazakhstan?_tp=eyJjb250ZXh0Ijp7ImZpcnN0UGFnZSI6InByb2ZpbGUiLCJwYWdlIjoicHJvZmlsZSJ9fQ and " Actual aspects of population migration from labor surplus to the labor-deficit regions of Kazakhstan and state regulation of migration processes" https://www.researchgate.net/publication/328552379_Actual_aspects_of_population_migration_from_labor_surplus_to_the_labor-deficit_regions_of_Kazakhstan_and_state_regulation_of_migration_processes. She previously worked at Eli Lilly and Company as a Product Manager.

https://www.linkedin.com/in/zhanerke-kochiigit-7ab130b9/?originalSubdomain=kz

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To learn more, visit OECD Latin American Rural Development Conference https://www.oecd.org/en/events/2025/11/oecd-latin-american-rural-development-conference.html and the OECD's work on Rural Development https://www.oecd.org/en/topics/policy-issues/rural-development.html. Find out more on these topics by reading Reinforcing Rural Resilience https://www.oecd.org/en/publications/reinforcing-rural-resilience_7cd485e3-en.html and Rural Innovation Pathways https://www.oecd.org/en/publications/rural-innovation-pathways_c86de0f4-en.html.

To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/

To keep up with latest at the OECD, visit www.oecd.org/

Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

The 2025 OECD Report Reinforcing Rural Resilience reveals that OECD regions have seen a significant loss of forests, with approximately 10% of their forest cover disappearing between 2000 and 2020. This decline is driven by a combination of factors, including land conversion for agriculture, urban expansion, and the increasing demand for natural resources. Some countries and regions have experienced even more severe losses, particularly in areas where deforestation and forest fires have been widespread. This loss of forest cover has profound implications for biodiversity, carbon sequestration, and the overall health of ecosystems highlights the changes in forest cover across different OECD countries and regions, providing a snapshot of the environmental challenges faced by rural areas.

To discuss solution-based approaches to this issue, we do not need to necessarily turn to new innovations or technologies, but rather we can look to past wisdom of indigenous knowledge in how to care for nature in a long-sustaining manner. To discuss such approaches, Shayne MacLachlan from the OECD sits down with two impressive scholars, Edson Krenak from Cultural Survival, Brazil and Adwoa Serwaa Ofori, from University College Dublin. This conversation took place at the 2025 OECD Latin American Rural Development Conference, Rural-Urban Connections: Pathways to Sustainable Development in Rio de Janeiro, Brazil. Have a listen.

To learn more, visit OECD Latin American Rural Development Conference and the OECD's work on Rural Development. Find out more about Cultural Survival and Citizen Rural Research Lab.

To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/

To keep up with latest at the OECD, visit www.oecd.org/

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Recent OECD data show that around one in ten people across member countries have no one they can rely on in times of need, underscoring the growing urgency of loneliness and social isolation. In today’s episode, we explore how one Parisian neighbourhood has decided to push back through the creation of a vibrant community movement that’s reshaping daily life.

Recorded with Patrick Bernard founder of La République des hypers voisins, and Marion Lagadic, an OECD colleague who is also a member of the collective, this conversation dives into how a small gathering in a local restaurant blossomed into a powerful neighbourhood network grounded in trust, conviviality, and mutual support. From organising a 1 500-person street banquet to creating WhatsApp groups that connect thousands of residents, Patrick and Marion share how intentional social ties can strengthen safety, wellbeing, and even help older neighbours remain in their homes.

Hosted by Amal Chevreau, Head of the Social Economy and Social Innovation Unit at the OECD, this episode also highlights the growing evidence on why community relationships matter, revealing how local initiatives can influence quality of life, reinforce social cohesion, and inspire new approaches to public policy.

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To learn more, visit the OECD’s Social economy and social innovation webpage. https://www.oecd.org/en/topics/sub-issues/social-economy-and-social-innovation.html

Follow the great work of La République des Hyper Voisins on Facebook and Instagram.

https://www.facebook.com/hypervoisins/?locale=fr_FR

https://www.instagram.com/hypervoisins/?hl=en

To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/

To keep up with latest at the OECD, visit www.oecd.org/

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Recent OECD data shows that less than 40% of young people aged 18 to 30 feel they have the skills and experience needed to start a business. https://www.oecd.org/content/dam/oecd/en/publications/reports/2019/12/the-missing-entrepreneurs-2019_668840b2/3ed84801-en.pdf In today’s episode, you’ll not only hear inspiring stories about young people who have turned their enterpreneurial dreams into realities, but we will discuss how youth entrepreneurship policies are helping bridge the skill and experience gap.

Recorded during the youth entrepreneurship policy academy (YEPA) Summit in Brussels, this session captures YEPA’s mission through an inspiring panel of three young entrepreneurs who share their journeys - including the highs, hurdles, and lessons learned. The discussion is moderated by Baptiste Mandouze, Social Economy Policy Officer at the European Commission, and features Adrian Davies, Elina Cohen-Periano, and Mateo de Bardeci. Let’s dive in and hear their stories.

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To learn more, visit the YEPA hub. https://yepa-hub.org/ Find out about the OECD's work on inclusive entrepreneurship https://www.oecd.org/en/topics/inclusive-entrepreneurship.html and the Missing Entrepreneurs 2023 Report. https://www.oecd.org/en/publications/the-missing-entrepreneurs-2023_230efc78-en.html

Even though 40% of young people would prefer to be self-employed, the reality does not match their aspirations. If young people were as active in entrepreneurship as 30- to 49-year-old men, there would be an additional 3.6 million more young entrepreneurs across OECD countries.

This episode of OECD podcast features Joni Rakipi from ETH Zürich and is hosted by Shayne MacLachlan from the CFE. Joni, originally from Albania and now based in Zürich, explains deeptech as solving complex problems through scientific breakthroughs, emphasising its long-term impact. He highlights barriers young entrepreneurs face, such as limited access for foreign nationals and regulatory hurdles, advocating for open doors and deregulation to foster innovation. The episode encourages young entrepreneurs and policymakers to engage with these insights. Tune in to hear from a young entrepreneur, in his own words.

As Public Affairs and Communications Manager, Shayne MacLachlan engages with policy issues concerning SMEs, tourism, culture, regions and cities to name a few. He has worked on a number of OECD campaigns including “Going Digital”, "Climate Action" and "I am the future of work".

Joni Rakipi holds a Bachelor of Science (B.Sc.) in Mechanical Engineering from the Karlsruhe Institute of Technology (KIT) and a Master of Science (M.Sc.) in Management, Technology & Economics (METC) from ETH Zürich. He currently holds the role of Investor Connect Program Manager at ETH Zürich; an initiative of ETH Entrepreneurship aimed at connecting investors with spin-offs of ETH Zürich. From 2022 – 2024, he served as President at the ETH Entrepreneur Club. He is heavily involved in the start-up and entrepreneurial ecosystem of Switzerland and other neighbouring countries.

To learn more, visit the YEPA hub https://yepa-hub.org/

Find out about the OECD's work on inclusive entrepreneurship https://www.oecd.org/en/topics/inclusive-entrepreneurship.html and the Missing Entrepreneurs 2023 Report https://www.oecd.org/en/publications/the-missing-entrepreneurs-2023_230efc78-en.html

To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/

To keep up with latest at the OECD, visit www.oecd.org/

Get the latest OECD content delivered directly to your inbox! Subscribe to our newsletters: www.oecd.org/newsletters

Even though 40% of young people would prefer to be self-employed, the reality does not match their aspirations. If young people were as active in entrepreneurship as 30- to 49-year-old men, there would be an additional 3.6 million more young entrepreneurs across OECD countries. In this episode of OECD podcasts, Alix Philouze chats to Elina Cohen-Peirano, CEO & founder of URONE and a young entrepreneur who founded her first company at the age of 17. They discuss all things youth entrepreneurship – from balancing entrepreneurship and studies to the policy challenges facing youth entrepreneurship and the legacy of the YEPA programme, tune in to hear from a young entrepreneur, in her own words.

Alix Philouze is a communications co-ordinator at the OECD Centre for Entrepreneurship, SMEs, Regions and Cities, where she works with both the SME and Entrepreneurship division and the Cities, Urban Policies and Sustainable Development division. She holds a degree in European Studies from Trinity College Dublin.

Elina Cohen-Peirano is a young serial entrepreneur driving systemic change in entrepreneurship education through Urone, her company which partners with academic, business and institutional actors across Europe. Its mission is to make entrepreneurship a lever for youth empowerment, innovation and inclusion. She is also a member of the Steering Committee of the Youth Entrepreneurship Policy Academy (YEPA), led by the OECD and the European Commission, contributing to international dialogue and policy action.

To learn more:

• The YEPA hub: https://yepa-hub.org/

• OECD work on inclusive entrepreneurship: https://www.oecd.org/en/topics/inclusive-entrepreneurship.html

• The missing entrepreneurs: https://www.oecd.org/en/publications/the-missing-entrepreneurs-2023_230efc78-en.html

To learn more about the OECD, our global reach, and how to join us, go to www.oecd.org/about/

To keep up with latest at the OECD, visit www.oecd.org/

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