Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom

In this episode, we sit down with Andrea, a successful business owner in the skincare industry, to discuss her experience with finding and working with designers to create her brand. As a designer, this is your opportunity to gain insight into the client's perspective and learn what they value in a designer.

If you are trying to get high-ticket design clients, check out our free masterclass:

https://aventiveacademy.com/attract-clients-workshop/

In episode 55 of The Profitable Graphic Designer podcast, business coach Kady Sandel explores the topic of cold emailing and whether it really works to land graphic, brand, and web design clients.

She delves into the benefits of cold emailing for designers, including the ability to connect with potential clients who wouldn't have otherwise been accessible.

Additionally, Kady discusses the process of cold emailing for designers, the do's and don'ts to remember, as well as how to follow-up without feeling annoying. She also covers the potential downsides of cold emailing, including the risk of being ignored or considered spam.

Resources:

What’s the best high-ticket marketing strategy for your design business? Take our quiz to find out: https://bit.ly/3lN3xVS

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Are you struggling to figure out how much you should charge for your graphic, brand, or web design services?

In this episode of The Profitable Graphic Designer podcast, business coach Kady Sandel breaks down your options and shows you how to set up your rates so you can stop undercharging and start being paid your worth.

Learn what factors you should consider when setting your rates – using not only the time the project will take, but also metrics that harder to quantify like your creative expertise and the client’s expected results.

Kady covers whether you should ever use hourly pricing, how to start implementing value-based pricing, how to communicate your rates to your dream clients, and more! By the end, you'll have a better understanding of how to increase your profits through your pricing so you never feel underpaid and overworked again.

Resources:

What’s the best high-ticket marketing strategy for your design business? Take our quiz to find out: https://bit.ly/3lN3xVS

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Many designers (and other creatives!) are concerned about the potential impact of artificial intelligence (AI) on the design industry.

In this episode of The Profitable Graphic Designer podcast, Kady Sandel shows you how AI can assist designers in the creative process, using a case study from behind the scenes of her branding agency to illustrate the benefits of incorporating AI into your workflow!

Additionally, Kady talks about future implications of AI in the design industry and shares tips to stay competitive in a rapidly evolving field. You'll discover examples of how you can utilize AI in your business to save time and work in your zone of genius.

Resources:

What’s the best high-ticket marketing strategy for your design business? Take our quiz to find out: https://bit.ly/3lN3xVS

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Are you tired of clients ghosting you after you've invested time and effort in pitching your design services?

In this episode, business coach Kady Sandel explores the most common reasons behind client ghosting and shares what you can do to prevent it from happening to you. As a graphic, brand, or web design business owner, understanding why clients ghost you is essential to growing your business and making sure it happens less frequently.

We also discuss the importance of pricing strategy and how it can impact your client responses, plus how to offer value beyond your design services to attract and retain clients. Tune in!

Resources:

What’s the best high-ticket marketing strategy for your design business? Take our quiz to find out: https://bit.ly/3lN3xVS

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Are you a creative looking to expand your services to include brand strategy? Or maybe you're a business owner wondering if you should work with a certified brand strategist or not.

In this episode of The Profitable Graphic Designer Podcast, we sit down with Melinda Livsey, a brand strategist & designer, to talk about her journey of transitioning from a graphic designer to a brand strategist and why she doesn't believe that having a certification is necessary to stand out. She discusses how being uncertified has helped her and her students attract better clients, build confidence in their skills, and take a more flexible and personalized approach to brand strategy and building a creative business overall.

There's no one-size-fits-all approach to branding, and Melinda shares her insights on how being an uncertified brand strategist can help you build a thriving creative business. Tune in to learn more!

About Melinda:

Melinda Livsey is a graphic designer turned brand strategist and founder of the Brand Strategy Bootcamp. Her aim is to help make brand strategy (and life!) easier for the creative over-thinker and believes that curiosity is the only certification creatives need.

Check out Melinda's website at https://melindalivsey.com

Connect with Melinda on Instagram @melindalivsey

Outsourcing Your Designs aka White Labeling is an episode for graphic, brand, and web design business owners who want to expand their services and increase their revenue.

In this episode of the Profitable Designer Podcast, Kady Sandel (your host) talks about the concept of white labeling and if it can benefit your design business.

She covers the pros and cons of white labeling, including the benefits of increased revenue and access to new clients, as well as the potential downsides of limited creative control and lack of credit.

You will learn:

· The definition of white labeling and how it works in the graphic design industry

· The benefits and downsides of offering white labeling services as a designer

· How your business can grow really fast while working for someone else

· How to offer white labeling services, including research, setting clear guidelines, signing a contract, and keeping open communication

Resources:

What’s the best high-ticket marketing strategy for your design business? Take our quiz here to find out: https://bit.ly/3lN3xVS

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

Are you looking for a better way to sell your design services? In this episode of The Profitable Designer Program, we explore an alternative approach to selling design services – by packaging them into specific, pre-defined products!

You can use this approach to increase your pricing, streamline your sales process, and build a stronger brand identity, just like Kady Sandel (your host) did.

We discuss the benefits of productizing your design services along with the drawbacks of the the traditional hourly & project rates. Kady will also show you how to package your services effectively, plus the importance of positioning your products correctly. Tune in!

Resources:

What’s the best high-ticket marketing strategy for your design business? Take our quiz here to find out: https://bit.ly/3lN3xVS

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

In this episode, business coach for designers Kady Sandel dives into the world of social media for graphic, brand, and web designers. Let’s explore how you can use these platforms to attract high-paying clients ($10k+) and grow your creative business!

She discusses the importance of developing a strong social media strategy that targets the right platforms for your ideal design clients, creating high-quality content that showcases your skills and expertise, engaging with potential clients to build relationships and attract new business, and much more.

Plus, learn why you need to create a high-value service offer that justifies your pricing and helps you reach your income goals!

Resources:

What’s the best high-ticket marketing strategy for your design business? Take our quiz here to find out: https://bit.ly/3lN3xVS

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money

In this episode, business coach Kady Sandel shows you how to talk about your brand design, graphic, and web design services so high-ticket clients want to learn more!

Anyone can say “I’m a brand designer” or “I design websites.” But to stand out from the millions of other designers out there, you need to make your messaging more compelling.

You’ll learn why it’s important to focus on the results your designs provide (rather than on your services themselves), and how to rework your elevator pitch to focus on the benefits rather than the features.

Kady also shows you how to build relationships with referral partners who can connect you with dream $12k+ clients.

Resources:

What’s the best high-ticket marketing strategy for your graphic, brand, or web design business? Take our quiz to find out: https://bit.ly/3lN3xVS

Connect with Kady on Instagram @aventiveacademy

Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money