Chris Cote calls a full rotation air reverse a 540.....and don't we all freak out.

But Chris does this because he loves the sport, wants to recognise the level of skill displayed by surfers and because everything he does comes with a wink and a nod.

Chris has been an ongoing voice in surf as editor of Transworld Surf from 1999-2012 and as a part of the WSL commentary team for the last 12 years.

In this episode we chat about the art of story telling in competitive surfing, how the media landscape has changed in the last 30 years and of course why he calls an air rev a 540.

So surf it hurts and as always fuelled by the legends at Rogue Wave Brewing.