Today’s guest has sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.  In Offline, he delivers an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse. A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.  

Learn how to recognise ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

We talk:

• The Impact of Technology on the Brain
• Digital Fragmentation Syndrome
• The Tsunami of Technology Transformation
• Human Cognition
• Neural Pruning
• Hormonal Triggers
• Social Comparison
• Addictive Design
• BJ Fogg and Captology
• Online Selling
• Cambridge Analytica
• Data
• Online Marketing
• Insidious Plays
• Confirmation Bias
• FLOW and Life Stories

More about Søren here:

http://humansbeforetech.com/