This week we are welcoming back Julianne Fraser for her second appearance on the show. Julianne founded Dialogue as a digital brand marketing consultancy back in 2017 with a goal to amplify the stories of creative brands through influential voices. Her growing client roster has worked with brands like Seed, RE/Done, Ghia, Sakara Life, Brooklinen, and many more. Julianne's commitment to fostering meaningful relationships, creative and impactful campaigns for her clients, and developing authentic dialogues between brands and consumers has set her apart in the space and I'm so excited share this followup with you after our first convo back in 2021 - be sure to check that episode out as well if you haven't already.

We get into the state of influencer marketing, how to effectively measure success for influencer campaigns, the power of working with a business coach, dismantling your limiting beliefs, trusting your team, and the importance of taking time offline to nurture your curiosity and creativity. Whether you are working in digital or brand marketing, an influencer, entrepreneur/founder, or simply are curious to know more from a consumer perspective, there is something tangible here for everyone. As Julianne reminds us, we all have influence in all the different areas of our lives and can apply these principals to better understand our own impact.

In This Episode, You Will Learn:

• The decision to work with a business coach and how it helped Julianne surpass her goals and dismantle limiting beliefs (7:17)
• The importance of transparency and feedback even when it's uncomfortable (11:09)
• The power of intuition (16:21)
• Embracing client challenges while also prioritizing trust in relationships (18:35)
• How influencer marketing has evolved into its current state and a breakdown of the different categories of influence (21:50)
• Brand partnership timelines and how to quantify success with four touchpoints (28:54)
• How prioritizing life offline for Julianne and her team benefits their performance at work (33:00)
• How to hire an effective team in order to focus on what fuels you (40:40)

Listen to Julianne's first episode on AI HERE

Link to Julianne's Instagram: https://www.instagram.com/juliannefraser/

Link to Dialogue New York's Website: https://www.dialoguenyc.com/

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