What's it like to be an artist right now? And what does the future of music look like? Will it be AI-generated slop or a joyful return to community and creativity?

In this episode of the Drowned in Sound Podcast, Sean Adams speaks to Becky Hawley from the art-pop trio Stealing Sheep.

From the launch of their new label G-IRL (Girl In Real Life) to their reflections on DIY culture, Liverpool’s music scene, and 15 years of creative evolution, this episode is full of inspiring insights about building something real in a digital world. Expect discussion of Daft Punk, community over algorithms, mechanical bulls, offline joy, and what it really means to be a band in 2025.

📌 Key Timestamps:

• 00:00 – Intro & New Album Campaign
• 01:56 – What Will Music Be Like in 2050?
• 04:54 – Joy, Fears, and Creative Challenges
• 07:19 – The Sound of Stealing Sheep: Riding the Bull of Tech
• 10:37 – G-IRL: Launching Their Own Record Label
• 20:33 – Liverpool as Inspiration & Music City
• 25:23 – Album Campaign Concepts & Offline Joy
• 29:18 – Let’s Go! New Single & Album Themes
• 30:59 – Artistic Identity, Collaborations & Creative Growth
• 33:50 – Lessons Learned from 15 Years in Music
• 38:05 – Building Community, Offline Spaces, & Human Connection
• 42:57 – Supporting Grassroots Scenes
• 49:01 – AI, Future Tech & Music’s Utopian Possibilities
• 52:21 – Final Reflections: What Artists Need to Unlearn

Links

• New Single “Let’s Go”
• Watch the Music Video
• Tatty Devine Collab
• Guerrilla Girls

Join the Conversation:

• 🗣 Drowned in Sound Community
• 📩 Email Sean → [email protected]
• 🔵 Follow on Bluesky

About the Guest:

Becky Hawley is one-third of Stealing Sheep, a Liverpool-based band known for their innovative, genre-defying sound. The trio recently launched their own record label, G-IRL (Girl In Real Life), to support their own work and that of other boundary-pushing creatives.

About the Host:

Sean Adams is the founder of Drowned in Sound, a pioneering music webzine launched in 2000. He also manages artists like Charlotte Church and The Anchoress, and works across campaigns that support independent and ethical approaches to music and media.