Next in Media sat down with Google's Senior Director of Product Management Victor Wong to break down what is really going on now that cookies are going away, while trying to help make sense of this vitally important new digital ad targeting initiative.

Wong discusses the journey towards improving privacy on the web and the development of the Privacy Sandbox. The Privacy Sandbox is a set of privacy-preserving technologies that support various web functionalities, including online advertising. Wong explains the different APIs within the Privacy Sandbox and how they can be used to replace third-party cookies while protecting user privacy. He also addresses concerns about transparency, confusion in the industry, and the role of AI in the future of advertising. Wong emphasizes the importance of collaboration and adoption within the industry to ensure a successful transition to a more private web.

Takeaways

• The Privacy Sandbox is a set of privacy-preserving technologies developed by Google to improve privacy on the web.

• The Privacy Sandbox includes various APIs that allow developers to build new solutions while protecting user privacy.

• The transition from third-party cookies to the Privacy Sandbox is a complex process that requires collaboration and industry-wide adoption.

• The Privacy Sandbox aims to provide transparency to brands while protecting user privacy and offering effective advertising solutions.

Chapters

00:00 Introduction

00:40 The Journey to Privacy Improvement

02:11 Timeline Changes and Industry Collaboration

04:12 Understanding the Privacy Sandbox

05:30 Using Privacy Sandbox APIs

08:32 Transitioning from Third-Party Cookies

09:51 Targeting and Audience Extension

12:56 Different APIs in Privacy Sandbox

14:09 User Experience in the 1% Tracking Protection

16:29 Separation of Privacy Sandbox and Ad Sales

18:16 Addressing Confusion and Complexity

20:05 Deterministic vs. Probabilistic Approaches

22:47 Advancements in AI and Privacy

24:14 Transparency for Brands

25:47 Testing and Adoption of Privacy Sandbox

27:06 Google's Interest in the Open Web

Guest: Victor Wong

Host: Mike Shields

Sponsored by: Publica

Sponsored by: Kochava

Produced by: Fresh Take