Hyundai was founded 53 years ago in Seoul, South Korea. Its first product was the Ford Cortina. Today, the Hyundai Group is the 4th largest vehicle manufacturer of the planet, behind only Toyota, Volkswagen and the Renault-Nissan-Mitsubishi Alliance. How has Hyundai found a way to compete and win against much larger rivals, like Ford and GM? How has the company learned to build such high quality vehicles after early stumbles? And where does the company's new Chairman, Eui-sun Chung, plan to take the company from here?

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