Mi3 Audio Edition

Older women’s ‘sexy’ handicap is skewing industry to young and ignorant


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This is a powerful, potent and problematic podcast. A CMO, a creative and a publisher talk frankly to Mi3’s Executive Editor Paul McIntyre on the raging bias of ageism in marketing, agencies and media. It’s crippling the marketing industry’s ability to connect with 2 million high-spending, defiant, culturally connected, tech-savvy 50-65 year-old women. Few get it.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

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Mi3 Audio EditionBy Mi3 & iHeart Podcasts Australia


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