<p>Consumers lives have changed permanently due to the pandemic, and brands will need a hard reset on their data and research strategies, says Omnicom Media Group CEO Scott Hagedorn. Also, worried about the loss of online identifiers? Listen in to hear how Hagedorn and OMG are thinking about it. </p>

Consumers lives have changed permanently due to the pandemic, and brands will need a hard reset on their data and research strategies, says Omnicom Media Group CEO Scott Hagedorn. Also, worried about the loss of online identifiers? Listen in to hear how Hagedorn and OMG are thinking about it.

<p>Consumers lives have changed permanently due to the pandemic, and brands will need a hard reset on their data and research strategies, says Omnicom Media Group CEO Scott Hagedorn. Also, worried about the loss of online identifiers? Listen in to hear how Hagedorn and OMG are thinking about it.&nbsp;</p>

OMG’s Scott Hagedorn Wants A Reset On Behavioral Data

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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OMG’s Scott Hagedorn Wants A Reset On Behavioral Data

OMG’s Scott Hagedorn Wants A Reset On Behavioral Data

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