The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.

An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered.

This episode is sponsored by TCC Global.

Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkels
Follow TCC Global on LinkedIn at: https://www.linkedin.com/company/tcc_2/
Follow TCC online at: https://www.tccglobal.com/

We ask Rick these questions:

1. What is the TCC value proposition?
2. What's keeping your customers awake at night, what are the big issues you're seeing in CPG/Grocery
3. What can retailers do about it?
4. How can TCC Help?
5. Grocery trends and price competition – how do you win the unwinnable war?
6. Talk to us about Omnichannel? What is TCC’s latest initiative in omnichannel?
7. What are you looking forward to doing at GroceryShop?
8. What is the difference between US and Europe retail what can they learn from eachother’s approaches?

For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
For the Drug Store News issues summit HBC awards : email [email protected] or click here
For the Cornell Retail Media Strategy Executive Education program, click here

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

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