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On Air Brands Podcast
By On Air Brands PodcastBusiness
On Air Brands Podcast episodes
- E35: 8 Easy Social Media Frameworks That Can Supercharge Promoting Your Podcast
In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into different ways you can promote your podcast.
1. When your show goes live, share an announcement post2. Create a message that caters to pleasure & move away from pain3. Use your data & statistics in your promotions4. Promotional posts that focus on a problem5. Promotional posts that focus on a solution6. Understand your audience7. Encouraging engagement with your posts8. Tagging your guests & quotes from episodesLinks:Get all of the episodes of The On Air Brands Show at https://onairbrands.com/showCheck out Amber Fuhriman’s Podcast at https://morethancorporate.com/Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
30 min - E34: What Are You Doing To Maintain Your Podcast Guest's Relationships?
In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into how you can maintain your relationships with guests you have on your podcast.
The conversation of promotion starts before the interview happens.The whole podcasting experience is about building relationships, and how you and your guest can mutually benefit each otherThere are workflows you can set up to automate the process of following up with guests & maintaining the relationship like taking advantage of Calendly’s task reminding system.Links:Get all of the episodes of The On Air Brands Show at https://onairbrands.com/showCheck out Amber Fuhriman’s Podcast at https://morethancorporate.com/Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
24 min - E33: Is Your Brand’s Podcast Making These Mistakes?
In this episode, your hosts Todd Giannattasio and Erik Cabral discuss the top mistakes business owners make when starting their podcast.
Get past the hesitation period & just START, but have a plan first.The faster you get your brand out there, the more clarity & data you can use to grow your company.Lack of consistency can be hurting a starting business or brand especially when it comes to your brand’s podcast.When starting your podcast, have at least 3-4 episodes in the pipeline so you can keep consistent in the event you’re busy on a given week.
What is your CLEAR call to action with your brand’s podcast?Make everything in your show relate to your core brand image & call to action, even anything you’re promoting. Organic, host-read ads convert the most!If you’re a podcaster you MUST be a guest on other people’s shows.Links:Get all of the episodes of The On Air Brands Show at https://onairbrands.com/showCheck out Amber Fuhriman’s Podcast at https://morethancorporate.com/Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
38 min - E32: Don't Build Your Business On Rented Land, Offline & Online
In this episode, your hosts Todd Giannattasio and Erik Cabral discuss ways you can future proof your business's online presence & adapt to the ever-changing online landscape.
The meta is changing when it comes to the next big thing people are going to gravitate towards. Facebook is thinking ahead & is betting on virtual reality being the next space consumers & businesses will congregate to.Diversifying your online presence like having a website will ensure you won't be as affected when a big tech company like Facebook decides to change its platform which affects your online reach.
Use social media to funnel your online reach to your website.
Don’t build your business on rented land
Links:
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/showWant to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
38 min - E31: You Need A Home Base For Your Podcast & Content
In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can maximize your content potential with the right website set up!
Learn the common mistakes you can run into that hold you back from being the industry thought leader you deserve to be.Putting effort into making a good website will show your viewers and potential business clients that you're SEROUS!Embedding all of your media into one home base will help with search engine optimization.Links:Get all of the episodes of The On Air Brands Show at https://onairbrands.com/showCheck out Amber Fuhriman’s Podcast at https://morethancorporate.com/Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
29 min - E30: How To Become An SEO Master
In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can get millions of online interactions without paying for advertising.
Leveraging assets such as organic content marketing can help grab attention over the course of years for an hour or two of work.
The content you create should reflect the customer journey & how they can find you through organic google searches.
Know who your customer is & what they are searching for. Optimize your content around those keywords. Modern titles should be clear and clever to get more interactions.
Links:Get all of the episodes of The On Air Brands Show at https://onairbrands.com/showCheck out Amber Fuhriman’s Podcast at https://morethancorporate.com/Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
31 min - E29: How To Build Your Brand & Gain More Listeners By Utilizing Facebook Ads!
In this episode, your hosts Todd Giannattasio and Amber Fuhriman dive into the differences between boosting your post & running legitimate ad campaigns on social media.
3 strategies for social media marketingList building & sending out emails
Master your customer’s journeyPromote your episodes!
Use “page transparency” to view other Facebook pages’ ad campaigns to get an idea of what other companies are doing, but keep in mind of YOUR target audience for your ads.Different strategies for budgeting ad campaigns on social media.Links:Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/showCheck out Amber Fuhriman’s Podcast at https://morethancorporate.com/Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
34 min - E28: Do You Use Your Podcast Strictly For Selling?
In this episode, your hosts Erik Cabral and Amber Fuhriman explain the importance of valuing relationship building over transactional intent with your podcast!
Do you have a podcast to specifically sell a product or service?Making a podcast just to sell a product or service to your guests is not the way to go. Building relationships naturally & adding value to people's lives through expressing your message is the best way to expand your personal brand & image.Valuing a transaction over a relationship is not going to get you far.Have a follow-up system with your guests to keep the relationship going.Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
34 min - E27: Is Your Podcast Organized?
In this episode, your hosts Todd Giannattasio and Amber Fuhriman get organized & explain why it’s so important with your podcast.
Being organized helps with having clarity & makes your podcast smoother.
Creating a google document that outlines the episode’s structure & content will make each episode more consistent.Naming your documents & files will ensure recalling your files will be easier down the line.Detailed show notes of what your guest said in each episode help with repurposing content.All of your content & files should live in one space.
Set up automatic follow-ups with your guests to help build a relationship after the show.Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
42 min - E26: Start Your Podcast With A BANG! Using These Tips
In this episode, your hosts Todd Giannattasio and Amber Fuhriman give tips on what to do in your first five podcast episodes!
“If you ever feel overloaded, reset your self surge protector & take the time to recharge”Putting together a mini-series can help reduce the chances of “pod fade”.Each episode should be a “pillar topic” that tees up what the podcast is all about.These minisodes can make a great season transitionMake a list of your best episodes of a specific topic & repurpose it for marketingLinks:Get all of the episodes of The On Air Brands Show at https://onairbrands.com/showWant to create your own podcast or have us produce it? https://OnAirBrands.com
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free
36 min
About On Air Brands Podcast
From the publisher's feed
Welcome to the On Air Brands Podcast! Bear witness to a creative agency at birth and the steps it takes everyday to become a successful business. You'll hear thoughts on creative life, building…
businesses and relationships as well as inspiring concepts on how to fulfill your own entrepreneurial dreams!