Susan Nichols is the founder of SWAND®, a 4-in-1 candle care tool. She is also the inventor of Yogitoes, a renowned yoga mat towel brand. With a focus on sustainability, Susan shares her experiences in building Yogitoes and SWAND. Listen in as she talks about the challenges of entrepreneurship, from securing patents, navigating manufacturing hurdles, and building a strong brand with a strong sense of identity.

Timestamps:

01:21 Yogitoes to SWAND®

02:22 Starting Yogitoes

04:09 Patenting

25:18 Inspiration Behind SWAND®

31:50 Candle Care Tips and Tricks

32:54 The Philosophy

34:25 The Journey of an Entrepreneur

39:00 Intuition

40:39 AI and Its Impact

42:44 Tradition and Technology

48:11 The Future

Links:

Swand: https://swand.com/

Susan's LinkedIn: https://www.linkedin.com/in/susan-nichols-b49841312/