Today, many companies claim to be purpose-driven. Some are private and Evergreen® companies, but others are public or private equity or venture capital backed. It is true that many companies articulate and advertise a noble purpose, but how often is it genuine?

In this Tugboat Institute® podcast, CEO Dave Whorton examines this claim by so many and asks the question, can a company that is not private truly be purpose-driven? The resounding answer is no.

Listen and understand how Purpose partners with Private to sit at the heart of the Evergreen movement.