Allen Peters has a fascination for handcrafted antique design. This has inspired him to focus almost entirely on the niche style of vintage badge logo design through his own design studio, Peters Design Company.

Throughout his career Allans done just about every kind of design job. He’s worked for large and small design agencies, he's worked in-house at Target, and as an independant designer. Through these positions he's been able to learn from others to master the business of design, whilst working with brands such as Nike, Amazon and Patagonia.

In this podcast Ian interviews Allen to discover the benefits of working at different types of design positions. We learn what it was like to work within the in-house design team at Target. We also take a deep dive into the process behind designing badge logos, and end discussing Allens love for badge hunting and how you can do the same.

Show notes and episode transcription:  https://logogeek.uk/podcast/badge-logos-allan-peters

Resources mentioned:

• Badge Hunting - A talk from Allan Peters.
• Design process & presentation examples from Allan Peters (PDF).

This episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).