On The Flip Side

On The Flip Side

By WingmanBusiness
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On The Flip Side episodes

  • Focus on your customers' needs, not just your own: Sam Dunning on marketing today

    Sam Dunning is the Sales Director and Co-Owner of Web Choice, as well as the podcast host of the Business Growth Show, one of the top 100 marketing podcasts today.  

    Join Sam as he dives into how to sell and market yourself in a time when traditional offline methods have left the chat.   

    Learn about things like:  

    - Building trust and credibility online 

    - How LinkedIn is more than just an online CV 

    - How understanding your customers > feeding your ego 

    - Why marketing and sales should communicate more

    18 min
  • Sales is a noble profession: George Leith on trust and integrity in sales

    “I believe that sales is solving people's problems for profit, and you got to make money at the end of the day. Cause you got bills to pay. Profit is an important component because without it, you don't have a business. But what I learned a long time ago is if your mission is to truly help your customer, the profits will take care of themselves.”  

    George Leith is the Chief Customer Officer at Vendasta and the Host and Executive Producer of the Conquer Local Podcast. Join him as he takes a deep dive into what drives a salesperson today.  

    Learn about things like: 

    - Building trust with your customers 

    - Why integrity matters in sales 

    - How commissions drive sales reps 

    - Why sales is about helping people

    23 min
  • Your network is your net worth in sales: Collin Mitchell on how to build it with a podcast

    Collin Mitchell is the CRO of Salescast and Host of the Sales Transformation podcast.  

    Salescast is a fully managed podcast service offering an end-to-end thought leadership platform. Working with salescast allows you to skip the line and put your thought leadership on autopilot.  

    In this episode, Collin talks about why every single person should have their own podcast, what it takes to get started, and what not to do.  

    Learn about things like:  

    - How to use podcast seasons to change the show format  

    - Why your podcast's cover art doesn't matter that much 

    - How to get the best out of your guest 

    - Collin's #1 benefit from podcasting 

    - And so much more!

    29 min
  • How inclusivity is a team sport: Katherine McConnell on women in sales

    Katherine McConnell is a revenue strategist known for scaling sales and strategic growth for businesses. She’s a member of RevGenius, Women in Revenue, HUMANS Community, and the list just goes on.   

    Join Katherine as she dissects what it means to be a woman in sales, how to tackle workplace sexism and how she set up the member onboarding programme at RevGenius.   

    Learn about things like:  

    - How community is at the core of inclusivity  

    - Why you should be an up-stander for change 

    - How individual contributions matter, even by male allies  

    - Creating a sense of belonging during the employee engagement journey 

    - And a lot more…

    27 min
  • How to go from good to great in sales: Drew Coryer on the power of consistency

    “I think if you boil down a sale, it comes down to two things - trust and value. Anything that results in a sale is going to fall under one of those two categories.”  

    Join Drew Coryer as he dives into what makes a good sale, what makes a good salesperson, and how to stay motivated in the face of fluctuating numbers.  

    Drew is an Enterprise SDR Manager at Formstack. He is an experienced sales leader, skilled in sales training, data evaluation, sales management, lead generation, team building, SaaS sales, cold calling and customer retention.  

    In this episode, we cover:  - What it takes to stay motivated over the long term in sales - How to decide between the SDR manager vs AE career track - The difference between good and great in sales - And much more...

    40 min
  • Take care of the people in salespeople: KD on how to win in sales

    "We didn't just spend the last year selling remotely."   

    We were selling through a pandemic. That's why the big resignation is real. Salespeople are now looking for something better and different. The best sales leaders will know what to ask, offer and how to lead in the sales industry.  

    Join Kevin "KD" Dorsey as he dives into what makes a great brand, sales rep, sales manager and sales leader.   

    This episode covers all the gold you'll need to win in sales:  

    How to build a great personal brand

    How to upskill and invest in yourself

    How to become a better sales leader

    How to win in a competitive market

    And so much more!  

    KD is the VP of Sales at Patient Pop, founder of Inside Sales Excellence, and well respected leader in the sales industry.

    31 min
  • Invest in salestech or lose: Justin Michael on the competitive edge for sales teams

    The sales revolution is here. Companies that invest in salestech will have a massive advantage over those that don't. Technology enables massive efficiencies and insights. Venture capitalists are investing in sales tech but sales leaders are yet to catch up.  

    Catch Justin Michael talk about all things tech-powered sales, including his latest book, why sales leaders shy away from salestech, and what needs to change.

    27 min
  • Anxiety in sales is not optional: Jeff Riseley on how to manage it instead

    At least 43% of salespeople struggle with their mental health, and the opportunity to reach peak levels of performance and well-being through better mental health is massive.  

    If you're passionate about creating better mental health in sales, you need to meet Jeff Riseley and listen to this episode. Jeff is the founder of Sales Health Alliance, a community of salespeople, sales leaders, health experts and technology providers who are building awareness around mental health within sales.   

    In this episode, Jeff talks about why and how to manage your mental health and develop resilience. It's gold y'all.

    47 min
  • Be data-driven, but personal: Mark Shalinsky on where sales meets data

    If you think an ecletic adventure is saved for Marvel heroes, you haven't heard Mark Shalinsky speak. After leaving his job as a biophysicist in a Harvard lab, he later found his superpower - cold calling. Now, as the COO of Data Sales Science, he does everything from shadow ops to creating data-driven tech stacks.  

    In this episode, learn about why it's important for sales reps to use data to their advantage, and why you should know how to use marketing automation tools.

    34 min
  • Stop educating out of the blue: Jeff Molander on how to fast track conversations with your buyers

    Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations. He's an internationally-recognized social selling expert, sales trainer, co-founder of the first Social Selling Summit and adjunct digital marketing professor at Loyola University's school of business.   

    Dive in to this episode to know more about sales outreach, with insights into transactional analysis and social selling with empathy. Listen in as Jeff talks about investing in yourself and the templatization of cold emailing.

    36 min

About On The Flip Side

From the publisher's feed

On the flip side is a podcast for sales folks who want to lead their best sales life. On every episode, we interview sales and marketing folks and ask for their hot take on traditional selling norms,…