Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Kellan Terry, director of Communications at Brandwatch, a powerful research platform that provides vital digital consumer intelligence ranging from brand perceptions across marketing, sales, and service, to industry insights and the impact of events like COVID-19.
Social media makes it easier than ever to share opinions, connect with others, or make your voice heard. And for brands, the free, democratized data most of us post daily represents a treasure trove of insights for companies savvy enough to prioritize research and analysis.