OnBrand

Welcome to OnBrand! In this health-and-wellness-inspired episode, join host Sarah Grace McCandless as she speaks with Emma Barry, a global fitness authority and co-founder and chief creative soul at Good Soul Hunting. Over the course of their conversation, you’ll learn how to infuse passion and purpose into everything you do as a brand, what’s next for the fit tech and lifestyle industries, and about Emma’s new book, Building a Badass Boutique: Your 10-Touch Journey to Designing a Fitness Studio That Rocks. Don’t miss it!

Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Kellan Terry, director of Communications at Brandwatch, a powerful research platform that provides vital digital consumer intelligence ranging from brand perceptions across marketing, sales, and service, to industry insights and the impact of events like COVID-19.

Social media makes it easier than ever to share opinions, connect with others, or make your voice heard. And for brands, the free, democratized data most of us post daily represents a treasure trove of insights for companies savvy enough to prioritize research and analysis.

Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Latané Conant, chief market officer at 6sense Insights Inc., to talk about the importance of relevance in B2B marketing and sales, why delivering data-driven, personalized experiences matters, and her new book, No Forms. No Spam. No Cold Calls.

Welcome to OnBrand! In this digital transformation–themed episode, join host Sarah Grace McCandless as she speaks with Kriti Kapoor, the worldwide director of Intelligent Automation Community & Digital Championship at HP. Through their conversation, you’ll learn more about what it means to strengthen community connections digitally, the power of technology to augment human capability, the value of networking and maintaining a strong support system, and much more!

In this episode, host Sarah Grace McCandless sits down with Jala Smith-Huys, founder and chief blanket boss of Seek & Swoon, to discuss what established companies can learn from emerging brands, how story can be the missing link when it comes to creating connection, and the value of building and growing your brand with passion as your roadmap.

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with KiKi L’Italien, CEO and host of Association Chat, about what the for-profit world can learn from associations and nonprofits, how community can be a shelter when we need it most, and how companies can inject trust into the way they operate. Don’t miss it!

Welcome to OnBrand! In this episode, host Sarah Grace McCandless sits down with David Nadelberg, creator of Mortified, a celebration of stories revealed through strange and extraordinary “teen angst artifacts” that were never meant to be shared in public. The project, now worldwide, has been hailed as a “cultural phenomenon” by Newsweek and has been featured in This American Life, Entertainment Weekly, Time, The Today Show, and more.

In 2009, when Natasha Case was in her mid-20s working as an architect for Walt Disney Imagineering, she realized her passion for design went well beyond physical structures. Combining this with her love for creating delicious dairy and non-dairy desserts led to the idea that would become a women-led, women-run ice cream empire.

Catch OnBrand season one now and a new season coming March 2021!

Welcome to part two of our unique two-part episode of OnBrand! In this episode, join host Sarah Grace McCandless as she returns with Dan Gingiss, an insightful author, experienced speaker, business coach, and innovator in the customer experiences (CX) space. This time around, they’re building on their previous discussion by breaking down the anatomy of a positive brand experience, why word-of-mouth or more organic marketing can make or break your brand, the value of personalization in an experience, and much more!