“I think if you can inject that personality — if you can inject that authenticity and your genuine love and enthusiasm for what you’re working on — I say do it.” – Jann Jones, Manager of Brand Development & Publishing Operations for Legendary Comics It’s a bird, no wait, it’s a plane — it’s … OnBrand! In this power-packed episode, host Sarah Grace McCandless speaks with Jann Jones, the manager of Brand Development and Publishing Operations at Legendary Comics. With Jann, we’re talking all things brand advocacy, the shift toward digital, and what’s likely ahead for brands looking to expand their reach in 2021. Let your geek flag fly! Every customer has an origin story. They start with a problem, they seek out help, and in the end, they feel empowered to handle whatever else the world is ready to throw at them. But the beginning of that origin story is outreach — how you bring consumers to the table. Your brand’s customers value authenticity, honesty, and passion. Is your brand outreach strategy turning customers into fans? “I don’t want this to just be 10 social posts a day of just like, ‘buy! buy!’ buy!’ I want to engage with people, I want to make them think, I want to make them occasionally look at my cat — those cat posts get a lot of engagement,” Jann explains, laughing. “It really is about developing that voice — that friendly voice that is a little irreverent and a little bit playful and sarcastic but also you trust. It’s been really fun.” Prior to her work with Legendary, Jann worked with a variety of major companies, including Disney, DC Comics, Target, and 3M. Now, she works to usher in the next stage of graphic novels by highlighting and supporting previously marginalized voices and stories in comics. Join us and learn how you can supercharge your outreach efforts in this episode of OnBrand! Episode ResourcesSYKES Jobs.SYKES.com SYKES Quarterly Legendary Comics Website Legendary Comics Twitter
