OnBrand

Welcome to part one of a special two-part episode of OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Dan Gingiss, a prolific speaker, author, coach, and expert at honing customer experiences (CX) for progressive brands. Through their fascinating conversation, you’ll find out more about the cutting-edge world of CX today, how progressive brands are focusing on their customers through digital channels to create powerful connections, and what might be around the corner post-pandemic.

In this special “guest duo” episode of OnBrand, join host Sarah Grace McCandless as she speaks with Oscar Ayala, senior director of Learning and Development, and Savannah Van Voorhis, senior manager of Brand Experience and Neighbor Insights at Prometheus Apartments. During the course of their panel-style discussion, you’ll learn more about what it really means to foster community engagement, why it’s crucial to be purpose-driven as a brand, and much more!

Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Julie Liegl, the chief marketing officer for Slack, about how they designed a more human way to work, the value in doing so to drive brand advocacy, and how the products and services you offer can help tell your story as a brand. Also discussed: How to foster positive team engagement even while working at home, why it’s important for brands to contribute to a more equitable world, and much more!

Welcome to OnBrand! In this episode, host Sarah Grace McCandless sits down with Michael Roy, the Social Care program manager for Alaska Airlines, to learn more about how progressive brands are building real, tangible value for their customers and creating powerful, lasting engagement through social media. Don’t miss their talk on the role of data in social media customer experiences (CX), how Alaska’s commitment to safety has informed their behavior and marketing during the pandemic, their creative SAFETY dance video, and much more!

Welcome to OnBrand! In this episode on how brands create real connection through storytelling, join host Sarah Grace McCandless in a conversation with Melissa Grego, the CEO of Hollywood Radio and Television Society (HRTS). Through this insightful conversation, you’ll learn about how brands shape their own stories, what it means to be responsive versus reactive in an ever-changing world, and much more!

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she sits down with Reggie Wideman, director of strategy and execution for Lytics, for a fascinating conversation about how brands can leverage listening and data to revolutionize customer relationships. They also discuss why you can’t depend on demographic data alone to model customer behavior, the value of considering the changing needs of your customers over time, and many of the new, innovative ways brands like Netflix, Uber, and Peloton are already putting their data to work. Don’t miss it!

Welcome to OnBrand! In this episode, host Sarah Grace McCandless speaks with Mory Fontanez, founder and CEO of 822 Group, about her method of guiding leaders toward a higher purpose, and how fostering strong, unified alignment leads to brands creating more meaningful connections with customers.

In this episode, host Sarah Grace McCandless speaks with Jann Jones, the manager of Brand Development and Publishing Operations at Legendary Comics. With Jann, we’re talking all things brand advocacy, the shift toward digital, and what’s likely ahead for brands looking to expand their reach in 2021.

Welcome to OnBrand! In this episode, host Sarah Grace McCandless explores what it means to create communities around brands through meaningful customer engagement with Carrie Melissa Jones, a community strategist and co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging.

In this episode, host Sarah Grace McCandless talks with Brian Wolfe, vice president of Global Customer Service for JBL, about why listening to consumers is critical for delivering their brand promise of world-class audio – and customer – experiences.