“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, former CEO, Twitter

I accept that Gary Vaynerchuk (aka Gary Vee) is not everyone's cup of tea. However, this is a very good book. This reading comes from the chapter "How Everything has Changed Except Human Nature"

Buy the book from your local bookshop or at https://www.amazon.co.uk/Thank-You-Economy-Gary-Vaynerchuk

For many, Dale Carnegie is credited with having kicked off the self-improvement industry in the 30s with "How to Win Friends and Influence People" and it proves as relevant in the 2020s as it always has. It is one of the first books I read when starting out in business and I know many professionals who haven't read it and need to, let alone politicians too. 

This reading comes from the chapter: If you're wrong, admit it.

Buy a copy from your local bookshop or order online at https://www.amazon.co.uk/How-Win-Friends-Influence-People

• Why is ten words the length of the perfect sentence? Why not eight. Or twelve? Or twenty-five?

• What ten words could change your industry or create the perfect job? 

• How can you tell better stories? 

• What are the secrets of a great presentation?

Ten Words is a book about big ideas, small words, and short sentences. It is a collection of interesting stories from one hundred and forty characters from all walks of life to inspire you - including Tom Ford, Vivienne Westwood, Barack Obama, Seth Godin, Kevin Spacey, and Marilyn Monroe. It examines the ten-word quotes which have shaped their lives and their industries and looks behind the scenes at what made each quote so special. Ten Words has been written specifically for people with short attention spans so each story can be read in 75 seconds.

In this reading, I focus on an unlikely figure whose ten words can help your business: Sir Terry Wogan

Order the book from your local book shop or https://www.amazon.co.uk/Ten-Words-Jeremy-Waite

The passage in this episode is taken from an absolute classic, and global bestseller, "Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek. 

Order your copy of Simon's book from your local bookstore or buy it now at https://www.amazon.co.uk/Start-With-Why

Dan Meredith doesn't hold back here. This is the literal version of a kick up the backside and covers a wide number of lessons from Dan's business journey. 

Order Dan's book from your local bookstore or buy it online at https://www.amazon.co.uk/How-Be-F-cking-Awesome

Tonight's passage is about telling the stories of your business, as demonstrated by one man's mission to take on one of the senior members of one of the most racist organisations ever to exist. Be More Pirate is a phenomenal read. 

Order Sam's book from your local bookstore or buy it now at https://www.amazon.co.uk/Be-More-Pirate

Few people know more about building an audience and engaging with them, than John Espirian. This book is more than a content book; it's a book about marketing, growth, mindset, as well as writing.  Order John's book at your local bookstore or buy it at https://www.amazon.co.uk/Content-DNA 

As one Amazon reviewer wrote "A must-read for every small business owner. I have just started on my journey and with this book, I feel like Ann and Ed are holding my hand and cheering me on all the way!"

Buy the book at amazon.co.uk/New-Business-all-one-marketing/

"The Happipreneur: Why #MicroBizMatters?" is the fascinating story and lessons of Tony's journey through entrepreneurship. It is a very honest account without the "buy my product and you can achieve the same" hyperbole. Tony is the epitome of a business owner who looks to help others, through campaigning and supporting. Its a great book and this is a very enjoyable passage on Tony and Taryn's thoughts about those who are the opposite of that. 

Buy the book at: amazon.co.uk/Happipreneur-2020-Why-MicroBizMatters