Behind the Screens

One Of Them Days, Wolf Man, and how to market during a quiet period

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The holiday weekend in the US may have had a lacklustre box office overall, but with the surprise success of One of Them Days, our hosts have not only a number of insights into not only the audience behind the success, but analysis of Wolf Man, historical comparisons, and more as we look towards the next big tentpole releases this week on Behind the Screens.

Topics and times:

  • The Brutalist AI use controversy - 1:06
  • MLK Weekend historical comparisons - 3:12
  • Global box office overview - 5:26
  • One of Them Days box office overview - 6:17
  • One of Them Days audience analysis - 6:29
  • Wolf Man box office and audience analysis - 9:04
  • Upcoming titles, holdovers, and marketing during the quiet period - 11:16
  • Next week - 14:02


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    Box Office Overview:

    • Mufasa kept the global lead with an additional $31.8M worldwide, bringing the domestic total past $200M and approaching $600M globally.
    • Sonic the Hedgehog 3 grossed an additional $23.8M this past weekend around the world.
    • Wolf Man unfortunately fell short of predictions with $10.9M domestically and $4.8M internationally for a total of $15.7M.
    • One of Them Days made a surprise success with $11.6M from the 3-day weekend and $14.2M for the 4-day holiday weekend total.
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