Most sustainability startups struggle to find sustainable business models

Towing, however, has found their solution, and their customers are seeing 20% to 70% increases crop yields.

Today we sit down with Towing co-founder Teppei Okamura and he explains why even such a drastic yield improvement required an innovative production and distribution model to achieve scale.

We also talk about the advantages (and the challenges) of working with university research teams, how environment policy and carbon credits affect innovation in sustainable agriculture, and Towing's joint research project with JAXA, Japan's space agency, on developing farming in space.

It's a great conversation, and I think you'll enjoy it.