It used its dominant position in search to be the arbiter for the web. As the web moves into an agentic AI era, we break down how Google is positioned and the impact its next evolution will have for the ecosystem it shaped and de facto ruled.

Plus: why media’s unionization craze didn’t fix bad models, why nobody can remember any ad campaigns, and the charms of the Shelter Island dump as a community convener.

RSVP to PvA Live at Cannes with Sara Fischer and Neil Vogel at the Dotdash Meredith villa.

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* Troy Young's People vs Algorithms newsletter

* Brian Morrissey's The Rebooting newsletter

* Alex Schleifer's Human Computer

* Follow Alex, Brian and Troy on Twitter

Chapters:

* 01:10 Welcome

* 01:37 PVA Live @ Cannes Lions

* 03:43 Media Buyouts

* 07:42 The Information Space is Scrambling PR

* 12:09 Veo 3

* 17:38 Staples' Easy Button is Back

* 23:22 Google

* 29:50 One-Trick Pony

* 34:48 Google Products

* 47:40 Google Now

* 56:08 How the market views Google with AB

* 01:15:56 Good Product

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com