In this episode, Greg Wilkes breaks down one of the biggest hidden leaks in most construction businesses: time and money lost on quotes that were never going to convert in the first place.

Greg shares a simple but powerful shift that can instantly reduce wasted estimating time, improve conversion rates, and help you win better projects without chasing more leads.

If you’ve ever been ghosted after sending a quote or feel like you’re working hard but not winning the right jobs, this episode will change how you approach your entire sales process.

🔹 Key topics:

✅ The £14k problem most builders ignore — how much time and money is lost each year pricing jobs that were never serious to begin with.

✅ The one question that saves hours — why asking “what’s your budget?” upfront filters out time-wasters and protects your pipeline.

✅ Why most quotes get ignored — and how poor qualification leads to ghosting, price shopping, and wasted effort.

✅ The 5-step “conversion engine” — a simple system to move from enquiries to signed jobs with more control and higher conversion rates.

✅ Stop competing on price — how interviewing the client uncovers what they actually value so you can sell on trust, not just cost.

✅ Professional estimates win work — why your quote is a sales tool, not just a number, and how presentation builds confidence.

✅ The second meeting strategy — the simplest way to eliminate ghosting and dramatically increase your chances of winning the job.

✅ Follow-up done right — how consistent, structured follow-up keeps you front of mind and converts more opportunities over time.

This episode is a practical guide for builders who are tired of wasting time on the wrong jobs and want a more predictable way to win work.

If you want to stop being ghosted, improve your conversion rate, and build a sales process that actually works, this is a must-listen.

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