Being laser-focused is what success is all about and alcohol might be impeding it. Ruari Fairbairns found out that alcohol gives more trouble than he realized which is why the One Year No Beer challenge was founded. Presently, One Year No Beer is in 90 countries with over 80,000 members, and getting there is not smooth sailing. In this episode, Adam Stott talks with Ruari Fairbairns about how he was able to create a business and marketing out of his passion to help the community to change their relationship with alcohol once and for all.

Show Highlights:

• Having ADHD as a child and why Ruari's parents chose therapy over drugs for him
• Why Richard Branson became instrumental in his development after Ruari's failed suicide
• Becoming a certified serial 'Failpreneur'
• How Ruari chose between earning a lot as an oil broker and giving service to the community with One Year No Beer
• What happened to Ruari's life after he finally took a break from alcohol
• Challenges Ruari faced in marketing One Year No Beer and why is it a "commercial suicide"
• On meeting the Dalai Lama and the realizations he had after
• Building relationships with successful people
• How Ruari raised six digit capital with the help from their members

Links Mentioned:

Big Business Events Members Network One Year No Beer

Adams website: https://www.adamstott.com/?el=Pod

Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod

Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod

Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod

Business owners: Monetise social media, get more clients, increase your following and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod

Coaches, Consultants and Speakers: lower your marketing costs, increase ticket prices and get more high ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod