Happy Earth Day! In celebration, we had the pleasure to chat with Lynelle Cameron. She is a business executive, investor, and board member with 20+ years of corporate experience helping large and small companies capitalize on market opportunities related to ESG, sustainability, social impact, and climate change. She was most recently VP of Sustainability at Autodesk and CEO of the Autodesk Foundation and is currently at a pivot point in her career.
Lynelle got a Master's in Environmental Policy and Management from the School of Natural Resources and Environment at Michigan which enabled her to really double down at the intersection of people and the planet further. But after reading "The Ecology of Commerce" by Paul Hawken, she became aware that business is part of the problem but also part of the solution. And to effectively drive transformative change and change the trajectory we're on, we need to work within the private sector and change how business is done. So, she literally applied to business school the following weekend. During her tenure at Haas, she led the student efforts to help establish the Center for Responsible Business.
In this episode, Lynelle shares a bit about her upbringing and how she got into sustainability, her extensive professional career that started at Hewlett-Packard, her first job right out of Haas, to Autodesk, where she stayed for 15 years, and how sustainability has changed over the years and the lessons she learned along the way.
Finally, Lynelle talks about the exciting next chapter of her career, focusing on supporting boards that share her ambition around climate, ESG and beyond.
Episode Quotes:
Why she focused on sustainability throughout her career
"My dad always asked us about how we want to contribute to making the world a better place. I think those conversations really sunk in, and it's become a north star for me, the idea that we do get to design careers that have impact at the forefront. I got degrees in cultural anthropology and environmental science. And throughout my career, I've been focused on, essentially, working with people on environmental challenges and thinking about how we can live more sustainably on the planet. That's always been a passion."
On choosing Haas
"I chose Haas because there were no programs focused on responsible business like there are today, but it was a school that was founded on ethics. Haas was one of the first institutions that taught ethical leadership 100 years ago. In addition, there were initiatives starting to emerge in the Bay Area around sustainable business. It turned out to be the perfect school for me because there was a significant community of classmates with an aspiration to use business to drive change and positive good. I didn't know the first thing about business. There was some cultural shock when I got to business school and started to learn a whole new language. But it proved to be super important and catalytic in my career."
How she got into Autodesk and started their first sustainability group
"I kept hearing about this relatively small company that makes design software that is used, quite literally, to design and make everything that's built on the planet - from the building you're in, electric utility grids, whole cities, even the phone in your pocket. What if we could embed the principles of sustainability into the design software so that companies in all these different industries wouldn't need to have specific expertise in energy and materials? And so, I wrote Autodesk a letter and said, 'You're sitting on this incredible opportunity. The future of these industries is about sustainable design. And I'd love to help you get this program up and running. Fast forward a couple of months, I soon became a team of one at Autodesk. That was 14 years ago."
Lessons she learned about leadership in terms of driving change
"A couple of lessons I learned along the way. One, your adversaries can become your biggest advocates if you use them wisely. That was a key learning insight, to pay attention to your adversaries so that you can learn from them and bring them along on the journey. Another is the importance of teams and building strong effective, what I call, healthy teams. I think teams that have fun together are high-performing teams."
On where her focus is now after leaving Autodesk
"I'm focused on boards. I want to support boards who have an ambition around climate and ESG, but really, going beyond ESG. ESG is a useful framework that has helped people get on board, probably because there's an E, there's an S, there's a G. It's easy for our linear brains to think along those lines. But the real opportunity is to go beyond ESG and cultivate systems thinking in the boardroom and throughout companies, identifying patterns and interconnections across ESG.
The other focus for me is what I call regenerative businesses. Again, I think of regeneration as going beyond sustainability. If sustainability is about sustaining and doing no harm from an impact perspective, regenerative businesses are those that are truly in the business of regenerating social, human, or natural systems
And then the third area is health and resilience. And I think about health and resilience from personal to planetary. If we are at our best in terms of health and resilience, we can do better work in the world."It’s these three vectors that are my focus for this next chapter—i
On finding value and meaning in your career to prevent mental illness
"There's something interesting happening right now in the workforce with talk of the great resignation catalyzed by the pandemic. And to me, that's really exciting. It's exciting because people are starting to feel a sense of agency that they can create meaning and have purpose when they go to work, versus, I think, generations in the past. You had your work. You earn your money. And then you give back in your volunteer time or community service work. But now, you see more and more people that are really looking for that meaning and purpose every day in their work.
It's when you don't have meaning or purpose, you have this existential vacuum, that mental illness sets in. And so, I would say, if you don't feel like you have that meaning and purpose today in your career, it’s up to you to create it. So, pay attention to what your values are and how you can live your values at work, and get paid for that. The world is shifting and we need businesses that are directly in the business of restoring health to the planet and the people on it. This is a decisive decade coming up, and I'm optimistic about what's going to unfold."
Show Links:
- LinkedIn Profile
- The Ecology of Commerce by Paul Hawken
- Plan C Advisors
- Indigo Ag
- Man's Search for Meaning by Viktor Frankl
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