October 03, 2023

Online Dating | Swipe Right on Engagement

17 minutes

This week on the Subscription Prescription Podcast, Matt has a little bit of fun as he digs into the vital subscription tips that you can learn from dating apps. You read that right; dating apps for subscription tips! For those of you who have used dating apps before, you probably feel like it's a horrible experience and are wondering what you could possibly learn from an app like Tinder. However, in the last 7 years, dating app usage has gone from 29 million users to about 53 million users. So even though online dating itself might suck in general, the dating apps have got a lot figured out and Matt uncovers some of the really important lessons you can learn from a dating app subscription.

Looking at why people use dating apps in the first place 2:00
Why do people keep coming back to something they “hate”? 5:00
Becoming more engaging 6:00
Dating app upsells 8:05
Cancellations and just taking a break 11:00
Why people value dating so much 14:45

“A couple of really important places to keep focusing lower cancellations to combat churn right of front is making sure that it’s really easy for your customers to pause, edit, or cancel their subscriptions. You want somebody to be able to log in to your site, go to their account page, see their subscription, and be able to make changes easily. Otherwise you’re at the risk of losing them because they can’t get what they want.” 12:23

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