Online Marketing Alchemist

On this episode of Social Strategy Slayer, Jess Jacobsen discusses five things she feels every entrepreneur needs to know about selling on social media in 2021. She goes into depth on some different habits to create & skills to practice to help you really see success selling on social media, and what may be stopping people from buying from you. Also, stay tuned to hear about how critical mindset is, both for you as the coach, entrepreneur, or small business, AND the mindset of your ideal clients.

“I would be doing you a huge disservice if I didn’t speak into the mindset shifts that you need in order to crush it. Because you are not even going to get to taking action if you are mentally not prepared to go visible, to get big...”

-Jess Jacobsen

2:49 → #1 - Social Media is a huge piece of people’s purchasing decisions.

7:20 → #2 - Get comfortable talking about your offers.

9:00 → #3 - Send voice notes through messenger apps. 

11:20 → #4 - Show up consistently, so people think of you as reliable.

15:10 → #5 - Focus on mindset shifts in your ideal client, NOT just solving all their problems. 

Resources:

• 2021 Social Media Trends & Strategies Every Entrepreneur Needs to Know: https://podcasts.apple.com/us/podcast/4-2021-social-media-trends-strategies-every-entrepreneur/id1529940820?i=1000503428275 

Book a call with Jess! https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=6719383 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the 7 biggest mistakes you should avoid making on social media in 2021. She goes in-depth on the specific mistakes she’s seen entrepreneurs, coaches, and small businesses making; you might be surprised! Also, stay tuned to hear about how to avoid them, saving you stress, headaches, money, and time so you can make the most of what you are doing on social media in 2021.  

“Think outside the box. Give yourself permission to be messy. Give yourself permission to do it wrong. Give yourself permission to be made fun of. And I promise you, that is one thing that will help you explode on social media in 2021.”

-Jess Jacobsen

2:05 → Mistake #1 - Needing everything to be perfect.

4:56 → Mistake #2 - Not having a clear strategy to support your bigger vision.

9:09 → Mistake #3 - Resorting to inauthentic methods.

9:26 → Mistake #4 - Staying in the background and watching while others try new trends.

10:07 → Mistake #5 - Only repurposing old content.

11:46 → Mistake #6 - Outsourcing your copy and messaging before you are ready to.

13:46 → Mistake #7 - Relying solely on a VA without helping them or leading them.

Book a call with Jess! https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=6719383 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen highlights the 25 Instagram Accounts she thinks everyone should be watching and following in 2021. Her list includes accounts from the knowledge & education space, coaches, therapists, people who have programs, are selling books, etc., as well as brick-and-mortar shops, online product businesses, and other great general accounts. Also, stay tuned to hear why Jess loves each of these accounts (in no particular order!) and what you can take away from each of them.

“Think outside the box. Allow yourself to be bold and be you. And get inspiration from places other than just the three major well-known coaches in the coaching industry.”

-Jess Jacobsen

Instagram Accounts Mentioned: 

1. Trudi Lebron @trudilebron 

https://www.instagram.com/trudilebron/ 

2. Dr. Barbara F. Shabazz @dr.bshabazz 

https://www.instagram.com/dr.bshabazz/ 

3. Gabrielle Ortega @om_therapy_coaching 

https://www.instagram.com/om_therapy_coaching/ 

4. Rachel Rodgers @rachrodgersesq 

https://www.instagram.com/rachrodgersesq/ 

5. Rhian HY @rhian_hy 

https://www.instagram.com/rhian_hy/ 

6. Michell C Clark @michellcclark 

https://www.instagram.com/michellcclark/ 

7. Lulus @lulus 

https://www.instagram.com/lulus/ 

8. Promise Tangeman @promisetangeman 

https://www.instagram.com/promisetangeman/ 

9. Jordan Gill @systemssavedme 

https://www.instagram.com/systemssavedme/  

10. Alex Charfen @alexcharfen 

https://www.instagram.com/alexcharfen/ 

11. BucketListers @bucketlisters 

https://www.instagram.com/bucketlisters/ 

12. Todd Durkin @todddurkin 

https://www.instagram.com/todddurkin/ 

13. Ellevest @ellevest 

https://www.instagram.com/ellevest/ 

14. Semicolon Chi @semicolonchi 

https://www.instagram.com/semicolonchi/ 

15. Luis Diaz @luisryandiaz 

https://www.instagram.com/luisryandiaz/ 

16. Vito La Fata @vitoglafata 

https://www.instagram.com/vitoglafata/

& Anna Renderer @annarenderer 

https://www.instagram.com/annarenderer/ 

17. Jamie Kern Lima @jamiekernlima 

https://www.instagram.com/jamiekernlima/ 

18. Jereshia Hawk @jereshiahawk 

https://www.instagram.com/jereshiahawk/ 

19. Danielle Noel @daniellenoel.art 

https://www.instagram.com/daniellenoel.art/ 

20. Steel Petal Press @steelpetalpress 

https://www.instagram.com/steelpetalpress/ 

21. Gerard Adams @gerardadams 

ttps://www.instagram.com/gerardadams/ 

22. Hollaback Cards @hollabackcards 

https://www.instagram.com/hollabackcards/ 

23. The Fitness Marshall @thefitnessmarshall 

https://www.instagram.com/thefitnessmarshall/ 

24. Hayley Paige @AllThatGlittersOnTheGram

https://www.instagram.com/allthatglittersonthegram/ 

Correction: I didn’t know this at the time of recording the episode, but Hayley Paige is going through a lawsuit with her parent company, JLM. She currently does not have control of this Instagram account that I mentioned - so for now, follow her other account @allthatglittersonthegram. Check out the @allthatglittersonthegram page for updates on the situation.

25. Amanda Frances @xoamandafrances 

https://www.instagram.com/xoamandafrances/  

Book a call with Jess!

https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=6719383 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen shares some powerful 2020 Social Media Statistics. She goes into depth on why this information is especially important to know for entrepreneurs. Also, stay tuned to hear about how you can leverage this data to kick start an amazing 2021.  

"All you need is your phone to be successful on social media in 2021. And I just want us to remember how amazing that is and be in a space of gratitude around that." -Jess Jacobsen

04:42 - 2020 Social Media Stats

• 07:35 - Facebook
• 08:49 - Instagram
• 10:17 - LinkedIn
• 10:56 - TikTok
• 11:46 - Twitter

12:20 - What to do with this information

• 12:28 - Facebook
• 14:32 - Instagram
• 18:09 - LinkedIn
• 19:28 - TikTok
• 19:58 - Twitter

Book a Social Strategy call with Jess! https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=6719383 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses why your business's social media presence is NOT a job for an intern. She goes in-depth on why, if you want your social media to actually convert, you cannot fall into this common misconception. Also, stay tuned to hear about how this huge piece of your business must be led by you, the entrepreneur/ceo (don't worry, you CAN get help!).

1:56 Reason #1: Real social media strategy comes not only from knowledge of the apps, but also knowledge on business conversions, hooks, call to actions...

3:37 Reason #2: People claim to know a lot more than they actually do when it comes to social media

7:50 Reason #3: Social media is a HUGE piece of your business that you must lead yourself.

14:21 If you’re ready to powerfully take the lead in your business’s social media in a BIG way Jess has 3 available 1-on-1 VIP strategy openings right now to help you create and lead your business’s social media campaigns for the next 6 months. Book a call here to see if VIP consulting is right for you: https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=13493491

Book a Social Strategy call with Jess! https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=6719383 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this special bonus episode of Social Strategy Slayer, Jess Jacobsen shares her suggestions for great holiday gifts for entrepreneurs and clients. She covers not only business-focused gifts, but also personal gifts that would be supportive to entrepreneurs. Also, stay tuned to hear about why she personally recommends these items.

Items mentioned in this episode:

BUSINESS

• 01:43 Full Focus Planner
• https://fullfocusplanner.com/ 
• 05:33 Airpods Pro
• https://www.apple.com/airpods-pro/ 
• 07:22 Journals & Notebooks
• Infinite Mantra: https://www.etsy.com/shop/InfiniteMantra  
• Steel Petal Press: https://www.steelpetalpress.com/  
• Barnes & Noble: Oliver Smith & Co https://www.barnesandnoble.com/s/%22Oliver+Smith+%26+Co%2C+LLC%22?_requestid=3864553 
• 11:01 iPhone Tripods 
• Socialite: https://socialite-lighting.com/ 
• Arkon Mounts: https://www.arkon.com/ 
• Discount code: friendsofjess
• 12:30 Nimble Wireless Charging Station
• https://www.gonimble.com/collections/wireless-charging 
• 13:14 Quartet Frosted Glass Dry Erase Boards
• Wall Mounted: https://www.amazon.com/dp/B00H2XMJU2/?ref=exp_jessjacobsen_dp_vv_d 
• Desktop Easel: https://www.amazon.com/dp/B01MFGICQT/?ref=exp_jessjacobsen_dp_vv_d 
• Computer Pad: https://www.amazon.com/dp/B01M2DADUX/?ref=exp_jessjacobsen_dp_vv_d 
• 14:09 Candles
• Posh Candles: https://poshcandleco.com/ 
• Diptique: https://www.diptyqueparis.com/en_us/p/narguile-candle.html 
• A to Z Candles: https://atozcandles.com/ 
• 18:28 Neewer Ring Light Kit
• https://www.amazon.com/dp/B01LXDNNBW/?ref=exp_jessjacobsen_dp_vv_d 
• 19:53 Luggage, Samsonite
• https://shop.samsonite.com/luggage/ 

PERSONAL

• 21:51 Pawj
• https://www.pawjcalifornia.com/  
• 23:07 Lush Cosmetics Gift Sets
• https://www.lushusa.com/ 
• 25:02 Gift Cards
• 27:39 An Astrology/Tarot Reading 
• Brandon & Angel The Spiritual Gayz: https://www.thespiritualgayz.com/ 
• 29:17 A Fancy Cozy Robe, Skims
• https://skims.com/collections/loungewear 
• 31:16 Coffee Subscriptions, Frother, Coffee Maker
• 31:55 Gift Card to Daily Harvest
• https://www.daily-harvest.com/
• Discount Code: RE-VLLH9YD
• 33:30 Restaurant Gift Cards/Certificates

Book a call with Jess! https://app.acuityscheduling.com/schedule.php?owner=15111419&appointmentType=6719383 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen goes over how she created a $18,000 layup for one of her social media agency clients. She debunks some common myths about what you need to do to make social media work. Also, stay tuned to hear about the number one thing you need to know to begin converting lurkers into buyers.

Book a Call with Jess!

Connect with Jess Jacobsen:

• Instagram
• Facebook
• LinkedIn

On Social Strategy Slayer, agency owner, consultant, and speaker, Jess Jacobsen shares her best strategies on how entrepreneurs can use social media to bring them influence & clients.

Unlock the exact strategies to sell on social media without using ads, bots, or wasting your entire day on social media.

Connect with Jess Jacobsen (soon to be Jess Angelini) at www.instagram.com/jessjacobsen