Online Marketing Alchemist

On this episode of Social Strategy Slayer, Jess Jacobsen shares a live Q&A session from a recent Todd Durkin Mastermind event. She answers questions on whether email or social media converts more and how utilizing features in each social media platform expands your reach. Also, stay tuned to hear about why a single and specific call to action always performs best. 

“Your organic marketing is touching more people than you think. Often people give up too soon, they say, ‘Jess, no one is watching my Instagram Stories.’ I say okay how many people are watching, they're like, ‘30.’ THIRTY people! Don't devalue what you have just 'cause you don't have thousands. Todd at one point had 30 too.”

-Jess Jacobsen

If you’d like to hear more about how Jess works with her clients in her 6 month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how to make the most of your educational content on social media in order to not only grow your community, but to also attract paying customers. She goes into depth on how challenging how people think shifts them into taking action. Also, stay tuned to hear exactly what questions to keep in mind when creating educational content so that you aren’t accidentally attracting in people who are just looking for freebies. 

“If you want to help people understand why they need you, and why they need your service you also have to make sure that you’re educating people in those posts about the mindset of why you’re even telling them about this in the first place.”

-Jess Jacobsen

If you’d like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen takes a question from her audience: How do you get people to engage with your social media content? Spoiler alert, it’s not hashtags. In fact, it has nothing to do with the algorithm. She goes into depth on how getting really, really clear on the specific problem you solve is critical. Also, stay tuned to hear about how like most things in life, you’ve gotta commit to the long game. Consistency over time is the key to building engagement.  

“This is a long game. Anyone who has massive engagement that’s real on social media, they’ve been putting in the work for years. Ask them. Ask them how they got all their comments and their engagement. They’re gonna tell you that they showed up when no one was commenting, they showed up when no one was listening.”

-Jess Jacobsen

If you’d like to hear more about how Jess works with her clients in her 6 month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the number 1 thing that has been getting her clients the best results on social media right now: storytelling. She goes into depth on how because we as humans experience the world through stories, getting vulnerable and sharing yours is actually a very selfless act. Also, stay tuned to hear about how people connecting with you through your story is exactly what you need for them to choose you over the big box gyms & apps.  

“One of the things my coach, Jereshia Hawk, shares is: ‘You’re not in business for yourself. You’re in business for your clients.’ So when you tell a story, it can feel selfish, icky and weird. But actually, what it does is it helps our clients connect with us. It’s a very selfless act.”

-Jess Jacobsen

People Mentioned:

• Chris Smith: https://www.instagram.com/chriscartersmith/ 
• Jennifer Hudye: https://www.instagram.com/jennhudye/ 
• Jereshia Hawk: https://www.instagram.com/jereshiahawk/ 

If you’d like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how the skills that you need to build your body and help other people to build their bodies are the same skills you need to actually commit to and get results from your organic social media. She goes into depth on how, just like fitness, your social media is a long game that requires daily actions and nurturing. Also, stay tuned to hear about your last opportunity to go deep on your social media and get support, accountability, and community within Jess’s program until the end of this year.  

“You have to start looking at your social media the same way you look at fitness. It’s a long game that requires daily actions. Stop getting in your own way, coach yourself as you would coach your clients.”

-Jess Jacobsen

If you’d like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the trust factor of the Know-Like-Trust trifecta. She goes into depth on how building REAL trust requires you to be authentic, show your face, and speak your audience’s language. Also, stay tuned to hear about how building trust on social media is just like fitness, it’s a long game.  

“It's the amazon effect: If a client’s like, "You know what, I did it for a month and I quit because I didn’t get the results I wanted in my fitness," what would you tell them? It’s the same thing that I would tell you. You didn’t stick with it long enough. It’s a long game.”

-Jess Jacobsen

If you’d like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main reasons why your social media audience may not be converting into paying customers. She goes into depth on what you can do to break through these three major obstacles: your audience doesn't trust you, your audience doesn’t trust themselves, and your audience doesn’t trust your systems and processes. Also, stay tuned to hear about how some of Jess’s real-life clients have taken action to overcome these major obstacles themselves and are creating huge success through their social media campaigns.  

“The truth is if your audience doesn’t see your face on social media regularly, if they don’t see your content regularly, then they’re not trusting you the way they trust somebody else.”

-Jess Jacobsen

04:11 → 1. Your audience doesn't trust you.

09:52 → 2. Your audience doesn't trust themselves.

17:18 → 3. Your audience doesn’t trust your system/process.

If you’d like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

People Mentioned:

• Lori and Caren - Clean Cut Fitness and Nutrition https://www.instagram.com/cleancutfitnutrition/ 
• Heather’s Gym https://www.instagram.com/heathersgym.club/ 
• Anna Renderer & Legacy Brand Builder https://www.instagram.com/annarenderer/ 
• Jereshia Hawk https://www.instagram.com/jereshiahawk/ 

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how word-of-mouth referrals aren’t predictable or sustainable enough to be the only way you get new members. She goes in-depth on how YES, of course, they are important, but you need your social media component to be locked in to get those referrals actually converting. Also, stay tuned to hear about how one trainer uses his social media as a word of mouth tool and now has a waitlist as a direct result.

“What if you’re losing way more people than you realize from your word-of-mouth because your social media is not dialed in? A word-of-mouth referral goes to your page and they have no idea what the heck you do and they bounce. Happens all the time.”

-Jess Jacobsen

02:25 → Word of mouth isn't predictable or sustainable. You need to have other systems/plans in place for customer acquisition.

04:00 → When someone does refer you, you want to make sure your social media is dialed in to convert them.

09:55 → You can actually use social media as a tool to amplify your word-of-mouth referrals.

12:20 → Are you empowering your team to help you? 

If you’d like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! Our next cohort starts in July 2021!  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how her clients consistently enroll cold leads from Instagram and Facebook FAST. She goes into depth on how they are super clear on their brand messaging and don’t get stuck in sh*t that just doesn’t matter. Also, stay tuned to hear about how having a proven strategy that has you focusing on the right things at the right time is KEY.  

“If you don't understand how to build a social media campaign for your business in 2021, you are behind. I say this with the most love. You are behind. I don’t want you to think it’s okay for you to just ignore your social media because it’s not.”

-Jess Jacobsen

👇👇👇

If you’d like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a DM on Instagram with the word “SOCIAL” to start a conversation!  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen busts the pervasive myth that social media is draining. She says it’s not social media that’s the issue, it’s actually your lack of strategy and intention that leaves you feeling exhausted. Also, stay tuned to hear about the three problems she sees come up regularly with her clients and the mindset shifts you can take to avoid them.  

“Having a strategy, having a plan is the most important thing you can do for yourself and for your business when it comes to your social media because otherwise, you’re just leaking energy everywhere.”

-Jess Jacobsen

Join our exclusive private Facebook Group, Social Media Strategies for Fitness Entrepreneurs & Businesses: https://www.facebook.com/groups/492181995315479/ 

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/