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Online Marketing Alchemist
Online Marketing Alchemist episodes
- 47. Reasons why someone WON’T become a customer at your fitness business…
On this episode of Social Strategy Slayer, Jess Jacobsen shares some clips from a recent coaching call in her 6-month program: Social Strategy Accelerator for Fitpros. In this coaching call she goes in-depth on some reasons why someone won’t become a customer at your fitness business and what to do in order to shift & avoid that. Also, stay tuned to hear about how you can apply for our November 2021 cohort of Social Strategy Accelerator. After this, doors are closing until 2022, so click the link below to find out if SSA is a good fit for you!
“One of the major reasons why people don’t take action with fitness and nutrition is because they don’t believe in themselves. Instilling belief in your potential clients is more than half of the battle in getting them to sign up with you.”
-Jess Jacobsen
Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in November 2021 and fill out your application: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
21 min - 46. Get a new member THIS WEEKEND from Instagram with these 3 simple steps!
On this episode of Social Strategy Slayer, Jess Jacobsen gets you in ACTION with 3 simple steps you can take on Instagram & Facebook this weekend to get a new member into your fitness business. She goes into depth on the two major things you need to decide before you make your offer that are critical to its success. Also, stay tuned to hear how you can get your hands on the Canva template that her team uses and is proven to get results.
“You don’t need to take a million courses, you don’t need to watch more podcasts, you don’t need to watch more youtube, okay!? You need to get into ACTION. Because a huge part of you developing your voice and figuring out what works with your ideal client, is through you actually just doing it. Because you’re not going to figure out what works until you do it. You gotta run campaigns.”
-Jess Jacobsen
Book your Social Strategy Accelerator Suitability call by Monday, October 18 to take advantage of our FAST ACTION BONUS! Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in November 2021 and fill out your application: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
***DM @JessJacobsen on Instagram to get your hands on the Canva template mentioned in this episode.
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
29 min - 45. What are Incentive Campaigns and how can they bring your fitness business more money?
On this episode of Social Strategy Slayer, Jess Jacobsen discusses Incentive Campaigns and how they work to bring paying members into your fitness business. Incentive Campaigns are the #1 thing getting her clients results right now on Instagram and Facebook! She goes into depth on how to develop an effective Campaign Offer that actually creates urgency for your followers to take action with you. Also, stay tuned to hear about how shifting your mindset, having a willingness to try new things and take action even when things make you uncomfortable, is what you need to get to your next cut with converting on Instagram and Facebook.
“An Incentive Campaign is a way to market on Instagram and Facebook without needing to run ads. It allows you to address objections, challenge mindsets, and let your ideal members see what is possible for them with an incentive to take action now.”
-Jess Jacobsen
The Doors to our 6-month Social Strategy Accelerator Program beginning in November 2021 are OPEN!Click below to learn more and fill out your application:
https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
28 min - 44. How to move through content burnout in 24 hours or less
On this episode of Social Strategy Slayer, Jess Jacobsen discusses how there are going to be points in your business when you feel content burnout, otherwise known as writers or creative block. This is totally normal and even she experiences it from time to time. She goes into depth on five different tips you can implement to get you through these blocks in 24 hours or less. Also, stay tuned to hear a major misconception about the content creation & content consumption cycle and what to do about it.
“If you’re not deeply connected to the real pain points of what your clients are looking for, going through, and their misconceptions about what it is that you offer, then it’s going to be incredibly hard for you to actually create meaningful content.”
-Jess Jacobsen
Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
18 min - 43. From personal trainer to 7 figure online business owner with Anna Renderer!
On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend Anna Renderer to talk about how she went from being a personal trainer in someone else’s gym to a PopSugar internet sensation to a 7 figure business owner. Anna and her husband Vito La Fata own Legacy Brand Creator where they mentor experts, coaches and service providers on how to transform their expertise into an automated signature system, coaching program, and online courses.
In this interview, Jess & Anna dive into:
- What gave Anna the itch to break free of personal training & start building online programs
- What it takes to thrive as a fitness business owner in 2021 & where the industry is going
- How Anna has been able to succeed even in the face of failure
“I know that you provide a service, and you have all this expertise and all these certifications, But it’s not about you. It’s about the solution that you provide people. And if people can just remember that in everything they do marketing-wise, they will do ten times better.”
-Anna Renderer
Connect with Anna Renderer:
- Website: https://legacycreatorcoaching.com/
- Instagram: https://www.instagram.com/annarenderer/
- Facebook: https://www.facebook.com/annarenderer
Register for the Legacy Loop Formula Masterclass: https://thelegacybrandcreator.com/register/
** This interview is from an interview series earlier in 2021. Any and all links for free gifts & offers mentioned in this interview may or may not still be functional. **
Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
1 hr - 42. 3 reasons your social media isn't bringing revenue into your fitness business
On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main things she sees fitness business owners missing the mark on that are stopping them from bringing in revenue from their social media. She goes into depth on how your bio is a critical piece in the puzzle. Also, stay tuned to hear how to avoid being seen as a booty-call entrepreneur.
“If you are only showing up when you're launching, making a new offer, or you have a new special this becomes what I call the “booty call entrepreneur.” This feels like you're just like hittin' someone up at 3am. It doesn't work. It doesn't work in business, it doesn't work in life, it feels icky, it feels gross, so having a clear social media strategy at all times is super super important.” -Jess Jacobsen
Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
20 min - 41. Positioning yourself to sell high-ticket packages with Harry King Holmes!
On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend Harry King Holmes to talk about how to position yourself to sell high-ticket packages. Harry King Holmes helps women health & fitness professionals use their story to launch and scale their dream online business & charge what they’re worth. Harry is the founder and CEO of King Global Sports and Fitness, one of the most well-respected Black-owned online fitness businesses in the United States.
In this interview, we’re diving into:
- How to position yourself to sell a high-ticket offer even if you don’t know where to start
- The easiest & most profitable way for a health and fitness professional to build an online 6 figure business
- The biggest mistakes fitness business owners are making when marketing on social media
“Either on a monthly or bi-monthly basis you should be evaluating your niche. You should be logging more information on them. Find out where they are hanging out at, go and watch them hang out. What are they talking about? What are some of their pain points? What are some of the things they want? Collect information.”
-Harry King Holmes
Connect with Harry King Holmes:
- Website: https://fitnessempireaccel.lpages.co/application/
- Instagram: https://www.instagram.com/harrykingholmes/
- Facebook: https://www.facebook.com/harrykingholmes
Get Instant Access to How To Get Your First 5-10 High Ticket Fitness Clients In Just 30 Days (with no gym, no large following, and no website): https://fitnessempireaccel.com/optin1619453273915
** This interview is from an interview series earlier in 2021. Any and all links for free gifts & offers mentioned in this interview may or may not still be functional. **
Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
52 min - 40. How to know when to hire social media support for your fitness business
On this episode of Social Strategy Slayer, Jess Jacobsen discusses the ins and outs of how to know if now is a good time for you to hire social media support for your fitness business. She goes into depth on what that will require of you and your existing team. Spoiler Alert, you can’t pass off your social media to someone and think it’s going to just work without you being actively involved. Also, stay tuned to hear her prediction about the future of social media in fitness businesses.
“When you’re at that point in your business where you don’t have a huge marketing department and you don’t have a full time social media manager yet, you can’t just pass your social media off to someone and think it’s going to work. Social media is one of the most important things you have to be involved in some way.”
-Jess Jacobsen
Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
20 min - 39. Standing out in a saturated marketplace. An Interview with Pat Rigsby.
On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with Pat Rigsby to talk about standing out in a saturated marketplace. When her friend and colleague Vito La Fata introduced her to Pat Rigsby, she was blown away by his knowledge, generosity, and COMMITMENT to his audience.
Pat Rigsby is a dad, husband, business coach, entrepreneur & author. He’s built over 25 different businesses, including 2 Entrepreneur Franchise 500 award winning franchises. Today he coaches entrepreneurs to create their Ideal Business, one that allows them to earn more, have a greater impact, and enjoy more freedom to live the lives of their dreams. He’s here today to share his insight with you to help YOU build the business of your dreams.
He also has emailed his email list EVERY SINGLE DAY for 14 years! Jess was nerding out asking him so many questions about that in our interview. It was awesome. Trust us, you want to listen to this one.
In this interview, we’re diving into:
- How to build a team that will allow you to create your ideal business
- What it really takes to create a 7 figure business
- How Pat is teaching his mastermind members to stand out in a saturated market
Connect with Pat Rigsby:
- Website: https://patrigsby.com/
- Instagram: https://www.instagram.com/patrigsby5/
- Twitter: https://twitter.com/patrigsby
- Facebook https://www.facebook.com/PatRigsbyHQ
- LinkedIn: https://www.linkedin.com/in/patrigsby/
Get Your Copy of The Fitness Entrepreneur’s Handbook: https://patrigsby.com/the-fitness-entrepreneurs-handbook
** This interview is from an interview series earlier in 2021. Any and all links for free gifts & offers mentioned in this interview may or may not still be functional. **
If you’d like to hear more about how Jess works with her clients in her 6 month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
56 min - 38. How to keep your finger on the pulse with what people expect from fitness businesses
On this episode of Social Strategy Slayer, Jess Jacobsen discusses how the fitness industry is one of the fastest moving industries in the world. She goes into depth on how it’s truly critical for fitness business owners to always be aware of all the industry advancements. Why? Because your clients & members are! Stay tuned for the whole episode to hear about the three specific ways you can implement to be certain you have your finger on the pulse. Don't be so behind that you can't accurately position yourself as the best solution!
“You have to get clear on how you are going to make yourself different and that comes with you being hyper aware of and watching and being really clear on what the big name brands are doing.”
-Jess Jacobsen
If you’d like to hear more about how Jess works with her clients in her 6 month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
- Instagram https://www.instagram.com/jessjacobsen/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/
24 min
About Online Marketing Alchemist
From the publisher's feed
On the Online Marketing Alchemist podcast, online business owner, marketing alchemist, social media content strategist, former social media agency owner, and somatic & energetic coach, Jess Angelini shares her best strategies for how entrepreneurs can use their social media to bring in clients.
Whether you’re growing a coaching business, a spiritual business, or somewhere in between, this podcast will help you learn how to market your magic in a way that has your ideal client raising their hand (& pulling out their credit card) all while using practices & modalities that keep you regulated and aligned.
Throw out the bro marketing books & forget all the BS you’ve learned through coaches and mentors who never understood you and your mission and dive into the world of building a business that aligns with you AND is wildly profitable.
Connect with Jess here: https://www.instagram.com/jess.angelini/