On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses why your social media ad’s don’t consistently bring you new members & clients. She goes into depth on the major recurring issues she sees commonly with her clients social media ads in the fitness & wellness industries: They aren’t positioned to a specific person -and- They haven’t tested and refined their message organically. Also, stay tuned to hear about how you could quickly lose trust & credibility with potential clients just by not having consistent organic content on your social media pages.  

“If your content is positioned correctly, you don't even need ads to grow your account or to grow your business. You don't. Organic growth is still in its prime… IF you can go all in and commit to social media campaigns and to content that is adding value and that is actually relevant to the specific kind of person that you want to attract in.”

-Jess Jacobsen Angelini

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses how the fitness industry is a 33.25 Billion dollar industry as of 2021. It’s an incredibly saturated market and you need to be able to clearly communicate what makes you different. She goes into depth on how your business depends on you moving out of “survival” mode and shifting into a “thriving” mindset. Social media is a major conscious and subconscious part of people’s buying decisions. It isn’t a “nice to have” anymore. Our businesses depend on us doing uncomfortable things to grow. You need to be consistently running strategic campaigns to take your business to the next level. The time in NOW to dial in your social media strategy. 

“You've gotta look at the market at large because our businesses are hopefully going to have longevity, not just what's happening now, or what's worked up until now. And the fact is my friends that the fitness industry has exploded and has tons of options for consumers. What does that mean for you and your online coaching or your in-person studio? No matter what you're offering, it means that your potential client and even your current clients are not just considering you and your competitor. That's why it's so important to be able to articulate clearly what you do in the market and why you are different from everyone else. And not just why you're different, but who you wanna serve.”

-Jess Jacobsen Angelini

Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ 

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares an interview with her client Rachele, owner of the Vfit Studio, after she graduated from Social Strategy Accelerator. They go in depth on how she has been able to generate tons of additional revenue inside her business with her current members and how her and her team have also learned how to bring new members into their business using our SSA strategies. Also, stay tuned to hear how of all the things Rachele and her team learned during their 6 months in SSA, the main thing that she is excited to leave the program with is that SSA helped her to find her authentic voice and using it in a way to speak directly to her ideal members.

“That's why I created this program is because I like it when a fitness business owner can build social media into their own internal team. You don't wanna hand it off to someone who’s not even in your business, doesn’t fully understand your members, who you are, what you're offering at a deep level. By you investing in yourself and your team, you're growing your business in a way that's actually expansive that has space to grow and grow and grow.”

-Jess Jacobsen Angelini

Join our Private Facebook Community:

Social Media Strategies for Fitness Entrepreneurs & Businesses

https://www.facebook.com/groups/492181995315479/ 

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Connect with the Vfit Studio:

• Instagram https://www.instagram.com/thevfitstudio/
• Facebook https://www.facebook.com/thevfitstudio
• Website https://thevfitstudio.com/

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the three major reasons fitness business owners struggle to make money from Instagram and how to shift through them. She goes in depth on how having a plan, a social media campaign, and posting with intentionality is critical for success. Also, stay tuned to hear about how you have to believe it is true for you: You CAN make money on Instagram. Your mindset will make or break your success on social media!  

“Everybody wants to make money from social media, but not everybody is actually willing to show up and boldly say: This is how you can work with me. This is what I’m offering. This is how we can work together. This is how you take your next step with me. If you don’t do that, you are not going to make money on Instagram.”

-Jess Jacobsen Angelini

Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ 

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the mindset of investing in yourself; Why would anyone invest $200+ on a local gym when they could just spend $10 at a big box gym? She goes into depth on the differences between the cheap solution where you’re left to do it all yourself, versus the larger investment where things are customized to YOUR needs for you to see results quickly. Also, stay tuned to hear Jess’s tips on how to know if you’re making the right investment in a program, coach, etc. through her personal experiences.  

“People want the quick fix, the get skinny pill. But there is no get skinny pill. We have a very toxic, I want it now culture. It's the Amazon culture, I want it yesterday. But, if you want to have good health, that is decisions you're making every single day, multiple times a day. If you wanna have a good social media campaign, that is you carving on the time to do it. If you wanna have a good business, that requires you to show up every single day. And honestly, I need a coach. I don't do things on my own all the time. I need to be accountable to someone. And I also want the proven plan.”

-Jess Jacobsen Angelini

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares a live response to a question in one of her members only Facebook groups. She goes into depth on how fitness is NOT actually self explanatory and niching down your content is how you will attract-in exactly the type of client you want to work with. Also, stay tuned to hear about how your “niche” might not be what you’ve always thought and how you can start to hone in on your real niche in a meaningful way.  

“Your niche doesn’t necessarily mean like what you’ve been taught up until now. You might have an amazing Ideal Client who’s a 22 year old man, and an amazing ideal client who is a 50 year old single mom… Very different people, but what about them do you love? Is it their attitude? Is it where they were when they came in? Is it a specific goal they’re looking to hit? What are the commonalities there? Because that’s what you need to start looking at and understanding.”

-Jess Jacobsen Angelini

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses why your Instagram Reels may be getting good reach, but not actually generating revenue or growth in your fitness business. She goes into depth on the three main issues she sees fitness businesses falling into: No clear result or ideal member, Cookie Cutter Content, and no real urgency or incentive. Also, stay tuned to hear about how it takes something very different than keeping up with the latest social media features to actually convert followers to clients.  

“If you aren’t converting on your content, and if you are not clearly communicating who are you serving, and what kind of result you help that person achieve when working with you, then you should not be spending hours and hours on Instagram Reels lip-singing and dancing and transitioning when in reality that is not going to do anything for you.”

-Jess Jacobsen

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses how with all the new & old features and conflicting information from gurus, it’s hard to know what you need to focus on or even what is going on with Instagram at all. She goes into depth on all 4 different segments of Instagram Video: IG Lives, IG Video, IG Reels, and IG Stories. Also, stay tuned to hear about how the foundational work of nailing your message is absolutely critical for any of these different features to matter at all.  

“No IG Reel, no hashtag, no new feature, no Canva graphic will ever replace you putting in the work of nailing your messaging, which is an ongoing process. I am constantly refining my message, working on my positioning. It’s the number one thing that I see most fitness business owners not doing.”

-Jess Jacobsen Angelini

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how important it is as we head into a new year, to look at how we are currently cultivating our Instagram feeds. She shares her top 7 accounts that she believes every fitness business owner should be following. Also, stay tuned to hear her 2 bonus accounts creating content she is loving outside of the fitness industry.  

“As we head into a new year, we’ve gotta look at how we are cultivating our Instagram feeds. Because, people often say they don’t like Instagram or social media, it’s a negative place, or they get stuck in comparison. And what I wanted to bring up to you today is that we actually have the power to cultivate our feeds.”

-Jess Jacobsen

Accounts mentioned in this episode:

→ Michell C Clark: @MichellCClark https://www.instagram.com/michellcclark/ 

→ Clean Cut Fitness and Nutrition: @cleancutfitnutrition https://www.instagram.com/cleancutfitnutrition/

→ Jereshia Hawk: @jereshiahawk https://www.instagram.com/jereshiahawk/

→ Harry King Holmes: @Harrykingholmes https://www.instagram.com/harrykingholmes/

→ Business Movement - by Billy Polson: @businessmovement https://www.instagram.com/businessmovement/

→ Peloton: @onepeloton https://www.instagram.com/onepeloton/

→ Orange Theory: @orangetheory https://www.instagram.com/orangetheory/

→ Talent Hack: @thetalenthack https://www.instagram.com/thetalenthack/

→ Todd Durkin: @todddurkin https://www.instagram.com/todddurkin/

→ @AdditudeMag: https://www.instagram.com/additudemag/

→ @howtoadhd: https://www.instagram.com/howtoadhd/

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how different her life and business looked a year ago before she boldly claimed her niche: fitness businesses. She goes into depth on how claiming a specific niche gave her immense focus and freedom in creating content for both her marketing and her programing. Also, stay tuned to hear about how the reasons you are fearing niching down are actually the biggest benefits of doing it!  

“‘If I claim a niche am I excluding someone?’ That’s a really valid fear. You have to sit with it and get okay with the answer. When you do what you’ll realize is that actually that’s why claiming a niche is so important. So actually saying, I’m going to make myself the #1 person who does this for this kind of person, or for this kind of business, is the reason why you need to niche down. Because that actually opens you up to so much more.” -Jess Jacobsen

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/