Online Marketing Alchemist
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Online Marketing Alchemist episodes

  • 67. Where I'm taking my business, my 29th birthday reflections & a special offer!

    On this special birthday episode of Social Strategy Slayer, Jess Jacobsen Angelini sits down and reflects on what she’s learned about herself and her business over the past several months. She goes into depth on where her business is going and what you can expect from her moving forward. Also, stay tuned to hear about a special birthday offer: She’s opening the doors to her best selling program One Month To Momentum. You’re not going to want to miss this opportunity!   

    “If you’re a coach, a lot of what you do requires YOU. It’s your brand. It’s you and your magic. Your magic, your personality, and the unique way that you explain things is going to attract YOUR right client. So my invitation for you right now is to really reevaluate where you are going. What parts of your message are you holding back on or saying what you think you’re supposed to be saying versus what you actually want to say?”

    -Jess Angelini


    Click here to learn more about One Month To Momentum and take advantage of the FAST ACTION bonus through Feb 19, 2022: https://www.authenticinfluencemedia.com/one-month-to-momentum-live-accelerator 


    Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507


    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

    25 min
  • 66. What to Do When Things Aren't Working Out

    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini comes to you with a little bit of a different, more personal style episode. She shares vulnerably and transparently about how her most recent launch had no qualified applicants. From there, she goes into depth on a few things that you can do if you have a launch that doesn’t go as well as you had planned. Also, stay tuned to hear about her advice on what to do when it feels like things are just falling apart.  


    “But what I wanna remind you is that sometimes a ‘failure’ in your business is really just the Universe, or God, or whatever you believe in redirecting you. Asking you to take a second, slow down, breathe, reflect, and get really honest with yourself.”

    -Jess Angelini


    Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ 


    Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


    Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507


    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

    30 min
  • 65. How Coach D went from struggling to keep up on social media to doubling her enrollment

    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares an interview with one of her current Social Strategy Accelerator clients, Coach D, owner of Fierce by Choice Studio. During the pandemic Coach D realized how much she loved doing online challenges and classes with her clients and she wanted to scale them to be a permanent fixture in her business. She knew in order to do this she would have to learn the foundations of social media marketing. In this interview Jess and Coach D go in depth on how SSA has helped her go from an average of 5 enrollments over a whole launch to over 13 enrollments in just one email and one social media post. Also, stay tuned to hear about how Coach D has had one of the biggest transformations Jess has seen since starting SSA, not only in growing her programs, but also in her mindset and how she’s showing up on social media. Coach D is sharing all the shifts she has made to be able to grow her business and use social media with less chaos and more intention.  


    “I was spending so many hours doing stuff that just did not elicit any kind of response. And now I feel with the SSA system, it is allowing us to not only have that value and be able to repeat it, but it's like, oh my gosh, I have my time back. I have my time back. And I love that.”

    -Coach D, Fierce by Choice Studio

    Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


    Connect with Coach D:

    • Instagram https://www.instagram.com/fiercecoachd/
    • Facebook https://www.facebook.com/FIERCECoachD/
    • Website https://www.fiercebychoice.com/  


    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 


    53 min
  • 64. Why Your Ads Don't Consistently Bring You New Fitness/Coaching Clients

    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses why your social media ad’s don’t consistently bring you new members & clients. She goes into depth on the major recurring issues she sees commonly with her clients social media ads in the fitness & wellness industries: They aren’t positioned to a specific person -and- They haven’t tested and refined their message organically. Also, stay tuned to hear about how you could quickly lose trust & credibility with potential clients just by not having consistent organic content on your social media pages.  


    “If your content is positioned correctly, you don't even need ads to grow your account or to grow your business. You don't. Organic growth is still in its prime… IF you can go all in and commit to social media campaigns and to content that is adding value and that is actually relevant to the specific kind of person that you want to attract in.”

    -Jess Jacobsen Angelini

    Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


    Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ 

    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

    29 min
  • 63. Why 2022 gets to be the year your fitness business gets a dialed in social media strategy

    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses how the fitness industry is a 33.25 Billion dollar industry as of 2021. It’s an incredibly saturated market and you need to be able to clearly communicate what makes you different. She goes into depth on how your business depends on you moving out of “survival” mode and shifting into a “thriving” mindset. Social media is a major conscious and subconscious part of people’s buying decisions. It isn’t a “nice to have” anymore. Our businesses depend on us doing uncomfortable things to grow. You need to be consistently running strategic campaigns to take your business to the next level. The time in NOW to dial in your social media strategy. 


    “You've gotta look at the market at large because our businesses are hopefully going to have longevity, not just what's happening now, or what's worked up until now. And the fact is my friends that the fitness industry has exploded and has tons of options for consumers. What does that mean for you and your online coaching or your in-person studio? No matter what you're offering, it means that your potential client and even your current clients are not just considering you and your competitor. That's why it's so important to be able to articulate clearly what you do in the market and why you are different from everyone else. And not just why you're different, but who you wanna serve.”

    -Jess Jacobsen Angelini

    Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ 


    Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


    Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507


    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

    37 min
  • 62. How our client used social media to grow her online fitness business

    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares an interview with her client Rachele, owner of the Vfit Studio, after she graduated from Social Strategy Accelerator. They go in depth on how she has been able to generate tons of additional revenue inside her business with her current members and how her and her team have also learned how to bring new members into their business using our SSA strategies. Also, stay tuned to hear how of all the things Rachele and her team learned during their 6 months in SSA, the main thing that she is excited to leave the program with is that SSA helped her to find her authentic voice and using it in a way to speak directly to her ideal members.


    “That's why I created this program is because I like it when a fitness business owner can build social media into their own internal team. You don't wanna hand it off to someone who’s not even in your business, doesn’t fully understand your members, who you are, what you're offering at a deep level. By you investing in yourself and your team, you're growing your business in a way that's actually expansive that has space to grow and grow and grow.”

    -Jess Jacobsen Angelini

    Join our Private Facebook Community:

    Social Media Strategies for Fitness Entrepreneurs & Businesses

    https://www.facebook.com/groups/492181995315479/ 


    Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


    Connect with the Vfit Studio:

    • Instagram https://www.instagram.com/thevfitstudio/
    • Facebook https://www.facebook.com/thevfitstudio
    • Website https://thevfitstudio.com/

    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/

    34 min
  • 61. Why your fitness business isn't making $$$ from Instagram

    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the three major reasons fitness business owners struggle to make money from Instagram and how to shift through them. She goes in depth on how having a plan, a social media campaign, and posting with intentionality is critical for success. Also, stay tuned to hear about how you have to believe it is true for you: You CAN make money on Instagram. Your mindset will make or break your success on social media!  


    “Everybody wants to make money from social media, but not everybody is actually willing to show up and boldly say: This is how you can work with me. This is what I’m offering. This is how we can work together. This is how you take your next step with me. If you don’t do that, you are not going to make money on Instagram.”

    -Jess Jacobsen Angelini

    Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ 


    Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

    25 min
  • 60. Why invest $200+ on a local gym when you can spend $10 on planet fitness? The mindset of investing in yourself.

    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the mindset of investing in yourself; Why would anyone invest $200+ on a local gym when they could just spend $10 at a big box gym? She goes into depth on the differences between the cheap solution where you’re left to do it all yourself, versus the larger investment where things are customized to YOUR needs for you to see results quickly. Also, stay tuned to hear Jess’s tips on how to know if you’re making the right investment in a program, coach, etc. through her personal experiences.  


    “People want the quick fix, the get skinny pill. But there is no get skinny pill. We have a very toxic, I want it now culture. It's the Amazon culture, I want it yesterday. But, if you want to have good health, that is decisions you're making every single day, multiple times a day. If you wanna have a good social media campaign, that is you carving on the time to do it. If you wanna have a good business, that requires you to show up every single day. And honestly, I need a coach. I don't do things on my own all the time. I need to be accountable to someone. And I also want the proven plan.”

    -Jess Jacobsen Angelini


    Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


    Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507


    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/

    41 min
  • 59. Q&A: Isn’t fitness self explanatory? Why do I need to niche down?

    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares a live response to a question in one of her members only Facebook groups. She goes into depth on how fitness is NOT actually self explanatory and niching down your content is how you will attract-in exactly the type of client you want to work with. Also, stay tuned to hear about how your “niche” might not be what you’ve always thought and how you can start to hone in on your real niche in a meaningful way.  


    “Your niche doesn’t necessarily mean like what you’ve been taught up until now. You might have an amazing Ideal Client who’s a 22 year old man, and an amazing ideal client who is a 50 year old single mom… Very different people, but what about them do you love? Is it their attitude? Is it where they were when they came in? Is it a specific goal they’re looking to hit? What are the commonalities there? Because that’s what you need to start looking at and understanding.”

    -Jess Jacobsen Angelini


    Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


    Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507


    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

    24 min
  • 58. Are you getting reach with your IG Reels but not generating revenue?

    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses why your Instagram Reels may be getting good reach, but not actually generating revenue or growth in your fitness business. She goes into depth on the three main issues she sees fitness businesses falling into: No clear result or ideal member, Cookie Cutter Content, and no real urgency or incentive. Also, stay tuned to hear about how it takes something very different than keeping up with the latest social media features to actually convert followers to clients.  


    “If you aren’t converting on your content, and if you are not clearly communicating who are you serving, and what kind of result you help that person achieve when working with you, then you should not be spending hours and hours on Instagram Reels lip-singing and dancing and transitioning when in reality that is not going to do anything for you.”

    -Jess Jacobsen


    Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


    Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507


    Connect with Jess Jacobsen:

    • Instagram https://www.instagram.com/jessjacobsen/ 
    • Facebook https://www.facebook.com/jessjacobsensocial 
    • LinkedIn https://www.linkedin.com/in/jessicajacobsen/

    35 min

About Online Marketing Alchemist

From the publisher's feed

On the Online Marketing Alchemist podcast, online business owner, marketing alchemist, social media content strategist, former social media agency owner, and somatic & energetic coach, Jess Angelini shares her best strategies for how entrepreneurs can use their social media to bring in clients.