Online Marketing Alchemist

On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses how with all the new & old features and conflicting information from gurus, it’s hard to know what you need to focus on or even what is going on with Instagram at all. She goes into depth on all 4 different segments of Instagram Video: IG Lives, IG Video, IG Reels, and IG Stories. Also, stay tuned to hear about how the foundational work of nailing your message is absolutely critical for any of these different features to matter at all.  

“No IG Reel, no hashtag, no new feature, no Canva graphic will ever replace you putting in the work of nailing your messaging, which is an ongoing process. I am constantly refining my message, working on my positioning. It’s the number one thing that I see most fitness business owners not doing.”

-Jess Jacobsen Angelini

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how important it is as we head into a new year, to look at how we are currently cultivating our Instagram feeds. She shares her top 7 accounts that she believes every fitness business owner should be following. Also, stay tuned to hear her 2 bonus accounts creating content she is loving outside of the fitness industry.  

“As we head into a new year, we’ve gotta look at how we are cultivating our Instagram feeds. Because, people often say they don’t like Instagram or social media, it’s a negative place, or they get stuck in comparison. And what I wanted to bring up to you today is that we actually have the power to cultivate our feeds.”

-Jess Jacobsen

Accounts mentioned in this episode:

→ Michell C Clark: @MichellCClark https://www.instagram.com/michellcclark/ 

→ Clean Cut Fitness and Nutrition: @cleancutfitnutrition https://www.instagram.com/cleancutfitnutrition/

→ Jereshia Hawk: @jereshiahawk https://www.instagram.com/jereshiahawk/

→ Harry King Holmes: @Harrykingholmes https://www.instagram.com/harrykingholmes/

→ Business Movement - by Billy Polson: @businessmovement https://www.instagram.com/businessmovement/

→ Peloton: @onepeloton https://www.instagram.com/onepeloton/

→ Orange Theory: @orangetheory https://www.instagram.com/orangetheory/

→ Talent Hack: @thetalenthack https://www.instagram.com/thetalenthack/

→ Todd Durkin: @todddurkin https://www.instagram.com/todddurkin/

→ @AdditudeMag: https://www.instagram.com/additudemag/

→ @howtoadhd: https://www.instagram.com/howtoadhd/

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how different her life and business looked a year ago before she boldly claimed her niche: fitness businesses. She goes into depth on how claiming a specific niche gave her immense focus and freedom in creating content for both her marketing and her programing. Also, stay tuned to hear about how the reasons you are fearing niching down are actually the biggest benefits of doing it!  

“‘If I claim a niche am I excluding someone?’ That’s a really valid fear. You have to sit with it and get okay with the answer. When you do what you’ll realize is that actually that’s why claiming a niche is so important. So actually saying, I’m going to make myself the #1 person who does this for this kind of person, or for this kind of business, is the reason why you need to niche down. Because that actually opens you up to so much more.” -Jess Jacobsen

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three best investments she has made in her business this year. She goes into depth on how the tricky part is knowing what you need to invest in at what point and how she definitely struggled with that for a long time. Stay tuned to the end to hear about the best investments in team, technology, and coaching that have been the #1 thing that has led to any growth at all inside of her company.  

“I just think that everybody has gotta really start thinking about what your goals are for 2022 and who is that person that might help you close the gap with different parts of your business that you might need support in.”

-Jess Jacobsen

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen is giving you 5 social media posts that every fitness business owner should make before the end of 2021. She knows firsthand how crazy the holiday season and end of the year can be for business owners, and how creating social media content can be extra challenging during this time. Stay tuned to hear all five post ideas, and then put the time on your calendar to actually commit to them!  

“At the end of the year, there’s so much going on it can be very easy to just want to throw in the towel with your social media and your marketing because it’s hard at first. But, now is not the time to give up or throw in the towel. Now is the time to double down and start getting more consistent so that come next year you’re set up for a win.” -Jess Jacobsen

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen shares an extensive list of gift guide for Entrepreneurs. Links are listed below in the show notes.  

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

Items with * after price are affiliate links.

TECH/OFFICE

• ASK them what they need for their office right now or what they would love for their office!
• Good pair of noise cancelling headphones!
• Airpods Pro - $249* https://www.amazon.com/dp/B09JQMJHXY?ref=exp_jessjacobsen_dp_vv_d 
• Bose Noise Cancelling Headphones 700 - $379* https://www.amazon.com/dp/B07Q4QK379?ref=exp_jessjacobsen_dp_vv_d 
• Ring Light
• Neewer Ring Light Kit: $96.99* https://www.amazon.com/dp/B01LXDNNBW?ref=exp_jessjacobsen_dp_vv_d 
• Charging Station/Desk Power Strip
• Bamboo Charging Station Organizer for Multiple Devices $29.99* https://www.amazon.com/dp/B074Q9FKFN?ref=exp_jessjacobsen_dp_vv_d 
• Desktop Power Strip with 3 Outlet 4 USB Ports $19.99* https://www.amazon.com/dp/B07HCVFH82?ref=exp_jessjacobsen_dp_vv_d 
• iPhone Tripod
• Socialite Monopod/Tripod Stand $29.99* https://www.amazon.com/dp/B01LW84R3I?ref=exp_jessjacobsen_dp_vv_d 
• Velvet Caviar - cute cases
• Macbook cases/covers - $55 https://velvetcaviar.com/collections/macbook-cases 
• AirPod Cases with keychain - $16 https://velvetcaviar.com/collections/airpod-cases 
• iPhone Cases - $35 https://velvetcaviar.com/collections/iphone-cases 
• Tablets
• Remarkable 2 $399 https://remarkable.com/store/remarkable-2 
• Supernote $343 https://supernote.com/products/supernote?variant=40919778984127 
• iPad Air $599 https://www.apple.com/shop/buy-ipad/ipad-air 
• Apple Watch
• $399 - $199 https://www.apple.com/watch/ 
• Spectacles (by Snapchat)
• $380 https://www.spectacles.com/shop 
• Ember Temperature Control Smart mug
• $99* https://www.amazon.com/dp/B07NQPYGYD?ref=exp_jessjacobsen_dp_vv_d 
• Phone Sanitizer 
• $80 https://www.phonesoap.com/products/phonesoap-3-phone-uv-sanitizer?color=white 
• Frosted glass whiteboard
• Quartet $129* https://www.amazon.com/dp/B00H2XMJU2?ref=exp_jessjacobsen_dp_vv_d 
• Samsonite backrest for chair
• $30* https://www.amazon.com/dp/B072K59NYZ?ref=exp_jessjacobsen_dp_vv_d 

PLANNING/PAPER 

• Planner - This one is personal… make sure you know what they actually LIKE before doing this.
• Full focus planner $39.99-$199.99  https://fullfocusstore.com/collections/planners 
• Notebooks
• Go Getter Girl https://gogettergirlco.com/ 
• Steel Petal Press https://www.steelpetalpress.com/ 

WELLNESS/PERSONAL

• Coffee
• BLK & Bold - Black owned https://blkandbold.com/ 
• Four Sigmatic* https://www.amazon.com/shop/jessjacobsen?listId=3E09ONTPKW328 
• Hatch Restore
• $130* https://www.amazon.com/dp/B087M94WWW?ref=exp_jessjacobsen_dp_vv_d 
• Circadian Optics Light Therapy Lamp
• $70* https://www.amazon.com/dp/B075XRZTV1?ref=exp_jessjacobsen_dp_vv_d 
• Theragun PRO
• $599* https://www.amazon.com/dp/B086Z5YL9Q?ref=exp_jessjacobsen_dp_vv_d 
• Fancy, swanky luggage!
• Beis https://beistravel.com/ 
• Samsonite https://shop.samsonite.com/luggage/ 
• Cozy Robe
• Skims $128 https://skims.com/products/cozy-knit-robe-dusk 
• Kin fleece hoodie with satin lined hoodie
• $79  https://www.kinapparel.org/products/butter-cream 
• Cozy Socks
• Barefoot Dreams CozyChic $18* https://www.amazon.com/dp/B08GCBPLGY?ref=exp_jessjacobsen_dp_vv_d 
• Cloud Socks - Black owned $35 https://brothervellies.com/products/cloud-sock?variant=33488313581701 
• Slippers
• Pawj https://pawj-california.myshopify.com/search?type=product&q=slippers 
• Cozy Throw Blanket
• Pottery Barn - Faux Fur Ruched Throws - $179 https://www.potterybarn.com/products/faux-fur-ruched-throw-collection/ 
• Barefoot Dreams Contrast Trim Throw Blanket 45" x 60" - $147* https://www.amazon.com/dp/B01BLUR2WG?ref=exp_jessjacobsen_dp_vv_d  
• Bath Products
• Oui the people - bath soak - Black owned - https://www.ouithepeople.com/products/bath-soak?sscid=b1k5_i88mk 
• Lush cosmetics gift sets https://www.lushusa.com/gifts/all-gift-sets/ 
• Acupuncture matt 
• ProsourceFit Acupressure Mat $25* https://www.amazon.com/dp/B00N24PK6A?ref=exp_jessjacobsen_dp_vv_d 
• Electric Fireplace / space heater
• Tons of them online ranging from $89 - $500
• FLÎKR Fire
• $99 https://www.flikrfireplace.com/products/flikr-fire 
• Infinity Cordless Rechargeable Shiatsu Neck Shoulders and Body Massager with Heat 5 Hour Runtime Between Charges 4 Programs Speed Control
• $130* https://www.amazon.com/dp/B08233275K?ref=exp_jessjacobsen_dp_vv_d 
• Weighted blanket or heated blanket
• Prices vary 
• Candles
• Diptique - $80* https://www.amazon.com/dp/B000S95R74?ref=exp_jessjacobsen_dp_vv_d 
• A to Z https://atozcandles.com/ 
• Posh Candle Co - Black owned https://poshcandleco.com/ 
• Predominantly Black - Black owned https://www.predominantlyblack.com/ 
• Weighted sleep mask
• Nodpod Gentle Pressure Sleep Mask - $34* https://www.amazon.com/dp/B07FQX4GXJ?ref=exp_jessjacobsen_dp_vv_d 
• Kitsch Satin Eye mask Lavender Scented - $16* https://www.amazon.com/dp/B086ZK8GTL?ref=exp_jessjacobsen_dp_vv_d 
• Fuji Instax Wide 300
• $130* https://www.amazon.com/dp/B00TGOWK3Q?ref=exp_jessjacobsen_dp_vv_d 
• Fujifilm Instax Wide Instant Films, Pack of 5 $99* https://www.amazon.com/dp/B00YMMZWJ6?ref=exp_jessjacobsen_dp_vv_d 

SERVICES:

• Growth Day by Brendon Burchard
• $299 a year https://www.growthday.com/ 
• Audiobook Membership - Libro
• https://libro.fm/membership 
• Flower subscription!
• Flowers for Dreams https://www.flowersfordreams.com/subscriptions 
• Farmgirl Flowers https://farmgirlflowers.com/ 

On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend and client Todd Durkin to talk about how to get your mind right in order to be successful in your business and in your personal life!⁣ 

Todd Durkin is the founder of Fitness Quest 10 in San Diego, CA, an award-winning, 5x Top 10 Gym in the US, where he works with high-profile clientele and elite professional athletes, including more than seventy-five NFL and twenty-five MLB players. He has coached 2 Super Bowl MVP’s, a World-Series MVP, 2 Heisman trophy winners, Olympic gold medalists, MMA World Champions, and countless other pro athletes.

Todd is a 2-Time Trainer of the Year, a Jack-LaLanne Award winner for lifetime achievement, and was a finalist on the 2016 NBC TV series STRONG. He holds a coveted spot as a member of the Under Armour Training Team, and travels around the world for speaking engagements and keynote talks both in and out of the fitness industry.

In this interview, Jess & Todd dive into:

• What it takes to create a 7 figure fitness business while leading with heart
• How Todd overcomes adversities, no matter how big
• What it actually means to “Get Your Mind Right” on a daily basis and why it’s needed it you want to have the business and life of your dreams

Take advantage of Todd’s Free Gift: 5 Secrets to a Stronger Mindset https://todddurkin.com/5-secrets-mindset 

👇👇👇

Connect with Todd Durkin

• MindRight Maniac Series on YouTube: https://youtube.com/playlist?list=PLgoyRwuvN5ai5ZmFMGpYjXS_t1oH4cXLS
• Facebook: https://www.facebook.com/ToddDurkinFQ10 
• Instagram: https://www.instagram.com/todddurkin/ 
• Website: https://todddurkin.com/ 
• Todd Durkin IMPACT show: https://pod.link/1467269399 

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen celebrates 50 podcast episodes of the Social Strategy Slayer. She goes into depth on exactly how her team has accomplished 50 episodes with ease (Spoiler Alert, it’s good systems & support!). Also, stay tuned to hear about how critical it is to have a deep understanding of the needs and wants of your potential client especially in the hyper saturated fitness market.

“Is your client actually resonating with your stuff or are you just posting behind the scenes workout videos, are you just posting client celebration? You’ve gotta make sure you are actually growing your business in a way that is going to speak to the needs of your potential member. It’s so important.”

-Jess Jacobsen

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this special episode of Social Strategy Slayer, Jess Jacobsen discusses a number of important announcements that have been made over the past month in the world of social media. She goes into depth on Facebook’s latest news: what exactly is Meta & the metaverse and how it will affect you & your business. Also, stay tuned to hear about Instagram’s most recent app updates including Instagram Video (so long IGTV!) and Instagram Story Links (vanity metrics are officially dead!).  

“If there’s one thing that’s clear, it’s that the future is now. Social media is not a nice-to-have anymore, it’s a MUST have. If you aren’t getting going with your organic content now, it’s going to be an extremely daunting task the longer you wait.”

-Jess Jacobsen

Doors close THIS SUNDAY! Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in November 2021 and fill out your application: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen interviews Lori and Caren, founders of Clean Cut Fitness and Nutrition about their experience working inside Social Strategy Accelerator. They go into depth on how they have thrived working within the SSA structure, which has actually saved them time allowing them to focus more on programming for their business. They now have a minimum of 100 people entering every single challenge that they run, and are on their way to doubling their business. Also, stay tuned to hear Caren talk about why she thinks you should “jump in with both feet” and Lori talk about why it’s a “no brainer” to join this cohort of Social Strategy Accelerator. 

“This is where you need to invest your money because this is what people are looking at and this is where they are watching you. They’re not flipping through magazines anymore. So if you’re thinking about it being just like, oh it’s social media… Switch your brain to: this is your marketing tool. It’s not a waste of money, and it’s not a waste of your time.”

-Caren, Clean Cut Fitness and Nutrition

Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in November 2021 and fill out your application: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/