Online Marketing Alchemist

This episode discusses the importance of focusing on conversion and messaging before prioritizing growth on social media. Jess emphasizes the need to understand and speak to your audience in a way that moves them to action. Jess introduces a three-phase approach to content systems: launch, nurture, and growth. Jess highlights the significance of effectively running a launch campaign and nailing your messaging before focusing on growing your audience. The episode also touches on the importance of being a trendsetter rather than a trend follower and the role of embodiment and CEO alignment in standing out from the crowd.

"When you step into that CEO embodiment, you know how to stand out from the crowd."

-Jess Angelini

Timestamps:

• 00:00 - Prioritizing Conversion and Messaging
• 03:18 - The Three-Phase Approach to Content Systems
• 08:01 - Focusing on Growth
• 14:07 - Becoming a Trendsetter
• 15:34 - The Importance of Embodiment and CEO Alignment

The Portal is open for enrollment:

https://www.authenticinfluencemedia.com/theportal

Connect with Jess Angelini:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

This episode discusses the importance of the first five days of a launch and how to maximize them. It emphasizes setting the right intentions and goals, regulating the nervous system, and creating a plan in advance. The first five days are crucial for building connection with the audience, putting the offer out there, challenging your potential client's thinking, and sharing case studies and client wins. It is important to speak to the client's unconscious mind and provide content that resonates with them. The conversation also highlights the need to align the launch plan with personal values and to prioritize slow growth and building a strong foundation.

Save your seat for the FREE Workshop next week HERE: https://www.authenticinfluencemedia.com/first-5-days-of-your-launch-content

"The first five days of your launch are not just important; they're absolutely crucial. It's the foundation of your success."

- Jess Angelini

Takeaways

• The first five days of a launch are crucial for building momentum and setting the tone for the rest of the launch.
• Setting the right intentions and goals, and regulating the nervous system are important for a successful launch.
• Building a connection with the audience, putting the offer out there, and challenging the client's thinking are key actions in the first five days.
• Sharing case studies and client wins, and speaking to the client's unconscious mind are effective strategies.
• Aligning the launch plan with personal values, & prioritizing slow growth and building a strong foundation are essential for long-term success.

Enroll in The Portal or book your call to see if it's a fit for you:

• https://www.authenticinfluencemedia.com/theportal

Connect with Jess Angelini:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

In this conversation, Jess emphasizes the importance of consistency in content creation, especially during busy seasons. She explains that content is the portal through which audience members become paying clients, and it is crucial to stay top of mind with your audience. Jess also discusses the concept of being a 'booty call business owner' and the negative impact it can have on your audience. She highlights the value of attention and intention in content creation and the need to focus on creating core pieces of content. Jess introduces her program, The Portal, which helps entrepreneurs develop a content strategy and stay consistent with their content.

"If time is tight, that's actually the perfect time and the most crucial time in your business to double down on your social media and your marketing content." - Jess Angelini

Chapters:

00:00: The Importance of Consistency in Content Creation

03:13: Staying Top of Mind with Your Audience

05:03: Avoid Being a 'Booty Call Business Owner'

07:24: The Value of Attention and Intention in Content Creation

09:46: Creating Core Pieces of Content for Efficiency

12:36: The Portal: A Program for Content Strategy and Support

Enroll in The Portal or book your call to see if it's a fit for you:

• https://www.authenticinfluencemedia.com/theportal

Connect with Jess Angelini:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

This episode discusses the undervaluing of team members in the coaching industry. If you’re investing tens of thousands into coaching & mentorship but think you are entitled to cheap yet incredible done for you work, you are part of the problem. I’m SICK of the coaching industry not valuing their teams & contractors! Part of our duty as leaders and coaches who care about building a better and more equitable world is about knowing how to value what we’re doing. Let's dive in!

In this episode, we cover:

• The coaching industry often undervalues the team members who support coaches' success.
• Coaches should be willing to invest in the right team and pay them equitably.
• Leadership in the coaching industry requires being realistic about expectations and putting in the necessary work.
• Strategic marketing and embodiment work are essential for successful launches and business growth.

The Portal is now enrolling! Join HERE:

• https://www.authenticinfluencemedia.com/theportal

Connect with Jess Angelini:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

In this episode, Jess Angelini discusses the problems she sees most online business owners facing in their social media posts. She identifies five key issues: posts not going deep enough, lack of campaigns, unclear ideal client, not embodying the message, and handing off the message too soon. Jess emphasizes the importance of auditing your own social media and developing a strategic approach to attract and convert the most aligned clients. She also introduces her program, The Portal, which focuses on helping business owners develop their message and create effective campaigns.

Key Takeaways:

• Posts should go deep and provide value to the audience.
• Creating campaigns with a clear strategy is essential for converting clients.
• Continuously evolving and clarifying the ideal client is crucial for effective marketing.
• Embodying the message and speaking with confidence is key to attracting clients.
• Handing off the message should only be done when one is truly ready.
• The Portal program helps business owners develop their message and create effective campaigns.

Timestamps:

• 00:00 Consistent posting is key for growing audience.
• 03:11 Competition diving deep, leaving potential gaps, superficial content.
• 09:14 Analyze and attract ideal clients with soul energy.
• 11:23 Ideal client work is about soul connection.
• 16:33 Helping clients invest in their message's impact.
• 17:35 Develop and deliver your message effectively.
• 21:27 Program opens portal to unleash authentic self.

Work with me:

• The Portal program: https://www.authenticinfluencemedia.com/interest-form-feb-2024

Connect with Jess Angelini:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

In this episode, Jess discusses how to make the most of attending events and leverage them to create content for your business. She emphasizes the importance of knowing yourself and your energy levels, as well as planning in advance. Jess provides tips on capturing B-roll footage, using tripods and microphones, and strategically planning outfits. She also suggests building relationships with other attendees and using Instagram as a modern business card. Overall, the conversation focuses on maximizing the event experience and creating valuable content.

In this episode, we discuss:

• Know yourself and your energy levels when attending events.
• Plan in advance to make the most of the event and create valuable content.
• Capture B-roll footage to diversify your content and create a content library.
• Use tripods and microphones to improve the quality of your videos.
• Strategically plan your outfits for on-camera appearances.
• Build relationships with other attendees and use Instagram as a modern business card.

Timestamps:

• 00:00 Plan according to your energy levels at events.
• 03:46 Discussing content, event strategies, and marketing program.
• 06:30 Events are ideal for recording b-roll.
• 14:13 Plan energetic downtime and business time with friends.
• 19:05 Prioritize actionable content and networking at events.
• 20:51 Use QR codes to link Instagram on business cards, save faces, nurture connections, elevate social media presence.
• 24:16 Manage energy, make events worth your time.

Work with me:

• The Portal program: https://www.authenticinfluencemedia.com/interest-form-feb-2024

Get your free Optimize Your Instagram Bio to Convert PDF HERE:

• https://www.authenticinfluencemedia.com/pl/272507

My affiliate links*:

• My Amazon Storefront
• Run your entire coaching business with Kajabi!
• OpusClip for getting great reels out of your content!
• Use Riverside for high-quality video & audio recording for your podcast or content in general!
• *I earn a small commission if you use these links. It helps my business when you use my links because it also lets the companies know that my business is worth partnering with! I only share links and brands of things I genuinely love and use!

Connect with Jess Angelini:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

This episode is a mindset reset for coaches and spiritual business owners, reminding them of the importance of their work and the unique value they bring to their clients. It emphasizes the need to put oneself out there and overcome fears of visibility and success. The episode encourages listeners to tap into their unique magic and make a positive impact on people's lives. It concludes with a reminder to optimize their Instagram bio and engage with the podcast.

Key takeaways from this episode:

1. Your work as a coach or spiritual business owner is important and needed by people who are looking for your unique voice and help.
2. Don't let fears of visibility or success hold you back from putting yourself out there and making a positive impact on people's lives.
3. Tap into your unique magic and trust that what comes out of your mouth will resonate with your clients and support them in their transformation.
4. Optimize your Instagram bio to effectively communicate your value and engage with your audience.

Resources mentioned:

• The Portal program: https://www.authenticinfluencemedia.com/interest-form-feb-2024

Get your free Optimize Your Instagram Bio to Convert PDF HERE:

• https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Angelini:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

In this episode of the Online Marketing Alchemist podcast, marketing expert and business coach Jess Angelini dives into the importance of content campaigns for coaches looking to embody the CEO identity and grow their businesses. Jess shares her insights on how a well-structured content campaign can help you bring in new clients, achieve your launch goals, and scale your business effectively.

Key takeaways from this episode:

1. Content campaigns are more than just ad campaigns; they are organized, organic strategies designed to drive revenue and create awareness.
2. As a coach and CEO, it's essential to approach your content with a strategic mindset, just like major companies do when launching new products.
3. Creating a core piece of content (CPC) each week can serve as the foundation for your entire campaign, allowing you to repurpose and distribute it across multiple platforms.
4. Systematizing your content creation process enables you to scale your business and easily delegate tasks to your team as you grow.
5. Your social media content is not a separate entity from your business; it's an integral part of your overall marketing strategy and plays a crucial role in client retention.
6. Running strong content campaigns helps you transition from an amateur to a pro mindset, empowering you to embody CEO energy and create a legacy business.
7. Analyzing data from your campaigns provides valuable insights into what's working and what needs improvement, allowing you to make data-driven decisions.

If you're ready to take your coaching business to the next level and embrace your role as a CEO, this episode is a must-listen. Tune in to learn how you can create powerful content campaigns that attract your ideal clients, nurture your existing ones, and help you build the business of your dreams.

Resources mentioned:

• The Portal program: https://www.authenticinfluencemedia.com/interest-form-feb-2024

Connect with Jess Angelini:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

In this episode, Jess shares 31 lessons she has learned throughout her life and business journey. These lessons cover various topics such as spirituality, setting boundaries, embracing change, and prioritizing joy. Jess emphasizes the importance of continuous self-work, honoring gut instincts, and letting go of toxic relationships. She also encourages listeners to capture memories, spend time outside, and build a supportive village. The episode concludes with a reminder to prioritize joy and live in the present moment.

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Angelini:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

In this conversation, Jess interviews Erin Porter about the energetics of business and her upcoming event, the Energetics of Business Live. They discuss Erin's journey to understanding the importance of energetics in business and how it can impact success. They also highlight the experiential elements of the event and who the event is lined up for. Erin shares her recent obsession with pink cargo pants and the book she gifts most, The Five Personality Patterns.

Takeaways:

• Understanding the energetics of business is crucial for success.
• The Energetics of Business Live event offers an experiential and integrative approach to learning and growth.
• Feeling safe to receive results is a common energetic leak in business.
• The event is open to anyone at any stage of their business journey.
• Erin's recent fashion obsession & her most gifted book

Chapters:

• 00:00 Introduction & Giggle fest
• 04:02 Introduction to Erin Porter and Her Work
• 08:13 Erin's Journey to the Energetics of Business
• 12:41 The Importance of Energetics in Business
• 13:40 The Energetics of Business Live Event
• 25:20 Experiential Elements of the Event
• 27:42 How to know if you should attend the Event
• 30:07 Erin's Recent Obsession
• 33:05 The Book Erin Gifts Most

Get $100 your ticket with my links below (make sure to use these links to get the discount):

• VIP Ticket -only 2 left as of March 13
• General Admission Ticket
• General Event Info Page

Connect with Erin:

• Follow Erin on Instagram: https://www.instagram.com/erinnicolecoaching/
• Follow Quantum Ripple Effect on Instagram: https://www.instagram.com/quantumrippleeffectinstitute/

Connect with Jess:

• Instagram https://www.instagram.com/jess.angelini/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

Get your free Optimize Your Instagram Bio to Convert PDF HERE:

• https://www.authenticinfluencemedia.com/pl/272507