Online Marketing Alchemist

On this episode of Social Strategy Slayer, Jess Jacobsen discusses how as a fitness business owner, spending your time & energy designing graphics in Canva could actually be killing your brand. She goes into depth on what you SHOULD spend your time & energy on instead. Spoiler alert, it’s not as complicated as you think! Also, stay tuned to hear about where you can get access to the tested & proven Canva graphic she actually does use.   

“You are the key to your brand’s success, not a frickin Canva graphic. YOU are the key.”

-Jess Jacobsen

To access the Canva graphic Jess mentions in this episode, join our exclusive private Facebook Group, Social Media Strategies for Fitness Entrepreneurs & Businesses: https://www.facebook.com/groups/492181995315479/ 

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen revisits her interview with Master Sales Coach, Jasmine P. Green. Jasmine works with aspiring high performers to help them generate $50K-$100K per month using her high-end sales framework. She helps people become the result they seek FIRST creating space for them to manifest it. In today’s episode, she goes into depth on the deep internal work that is required to attract in your dream clients. Also, stay tuned to hear about her Legacy Bundle & The Million Dollar Code Ebook.  

“My objective now is to get people to understand it doesn't take that much. You know we make it harder than what we have to, and so all I'm just here to do within this space is to really show people that alignment, pure alignment to the work that you do, the people that you are here to serve, being completely authentic and honest with yourself is the way to go, seriously.” -Jasmine P Green

00:00 → How Jasmine went from $0 to $150k in 90 Days

11:34 → How to deal with imposter syndrome as you hit your next levels in business

15:40 → The deep work that is required to attract in your dream clients

23:08 → Internal positioning to bring in ideal clients

26:04 → Should you use a sales script?

32:58 → The number 1 thing someone needs to do to build influence

The Zero to One Hundred Masterclass mentioned at the end of this interview was an offer from the original interview in June 2020, and may not be offered anymore. Instead, take advantage of the offer below.

The Legacy Bundle & The Million Dollar Code Ebook

• http://www.jasmineslegacybundle.com/

Connect with Jasmine P Green

• Facebook: https://www.facebook.com/jasminepgreen1018 
• Instagram: https://www.instagram.com/jasminepgreen/ 

Sign up for the 7 Figure Fitness Business Show starting June 1, 2021:

https://www.authenticinfluencemedia.com/opt-in-7ffbs-season1-JESS  

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen revisits her interview with one of the leading podcast marketing consultants, Luis Diaz. His agency Podcast Domination has launched and consulted with some of the most well-known entrepreneurs & personal brands online. He goes into depth on how to know when it’s the right time to start your podcast and mistakes to avoid when launching. Also, stay tuned to hear about his 14 Day Rapid Podcast Launch Workshop.  

“If you’re not known for something, they won’t know you for anything. So don’t try to be a Jack of all trades. Really niche yourself down into one space. And then you can branch out from there when it comes to building a name.”

-Luis Diaz

06:04 → How can podcasting help you build your influence online?

13:05 → Tips to getting on other podcasts

19:26 → How to know when it’s the right time to start your podcast

25:56 → Mistakes to avoid when launching (or re-launching) your podcast

The links mentioned at the end of this interview were offers from the original interview in June 2020, they may not be functional anymore. Instead, take advantage of the offer below. 👇

The 14 Day Rapid Podcast Launch Workshop

• https://www.podcastdomination.co/a/2147485179/TqhwSVJL 

Connect with Luis Diaz

• Facebook: https://www.facebook.com/luisryandiaz 
• Instagram: https://www.instagram.com/luisryandiaz/ 
• Podcast Domination: https://podcastdomination.mykajabi.com/  
• Podcast Domination Show: https://podcastdomination.mykajabi.com/podcast 
• How To Get Your First 100,000 Podcast Downloads In Only 100 Days Book: https://www.podcastdomination.co/100kpdf  

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen discusses a trend she sees in so many fitness businesses: Superhero Syndrome. She goes into depth on how as a business owner, you can’t and shouldn’t do it all on your own… How much is your time worth? Also, stay tuned to hear about solutions to this pervasive syndrome; they are probably right at your fingertips if you just ask!

“If you are stuck in the business, ask for help. Boom. You are supported, ask for support. I have little messages for myself all over my office area. Put these messages for yourself everywhere & remind yourself to tap into what you’ve already got. Don’t be a superhero.” -Jess Jacobsen

01:23 → Superhero Syndrome: You can’t & shouldn’t do it all on your own.

09:22 → Build up your content library & work on your messaging.

12:20 → Coach & empower your team

Join our exclusive private Facebook Group, Social Media Strategies for Fitness Entrepreneurs & Businesses: https://www.facebook.com/groups/492181995315479/

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen reflects on her time at an ad agency managing 27 clients at once and how with a portfolio that large, no one gets good results. She goes into depth on how outsourcing your messaging to an agency or social media manager before you are ready is NOT the way to go. Also, stay tuned to hear about the dangers of templatizing your social media messaging, especially in the heavily saturated fitness industry. 

“Something I see all the time is fitness businesses will buy templates and then they just switch their logo out or their name out, it’s like a mad libs situation for your studio. That doesn’t work, you are then losing your voice in your niche.”

-Jess Jacobsen

• 07:00 → Outsourcing to a company that doesn’t have systems or knowledge of campaign building
• 11:55 → You could be getting lost in your niche
• 15:15 → If you are not present in your social media campaign how can it possibly be successful?

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses why she doesn’t waste her time teaching the “how-to’s” of social media. She goes into depth on how you spending your energy chasing the latest shiny objects in the social media sphere doesn’t truly serve your business. Also, stay tuned to hear about where you actually should be placing your attention instead and how she focuses on that in her programs and courses.  

“My interest is teaching how to use strategy. Because here’s the truth… there’s always going to be a new feature, new platform, new algorithm, and that stuff does not matter as much as you think it does, it just doesn’t. Trust me.”

-Jess Jacobsen

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We are looking for really committed fitness professionals, gym owners, health coaches, and wellness coaches, who have successful businesses and are looking to grow their business even more through organic social media. Our Case Study Program begins in May 2021, if you are interested in learning more DM @JessJacobsen on Instagram the words “CASE STUDY” to start a conversation! 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main things you need to know in order to be creating the exact content that will attract new clients. She goes into depth on identifying your dream client, creating month-long campaigns around single offers, and analyzing your data. Also, stay tuned to hear about her upcoming Case Study Program where she teaches these methods and coaches you through your campaigns for the next 6 months.  

👇 👇 👇

We are looking for really committed fitness professionals, gym owners, health coaches, and wellness coaches, who have successful businesses and are looking to grow their business even more through organic social media. Our Case Study Program begins in May 2021, if you are interested in learning more DM @JessJacobsen on Instagram the words “CASE STUDY” to start a conversation! 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen sits down in her car for an impromptu discussion around how hard it has been for her to find a local gym. She goes into depth on why it’s been a struggle and how these issues seem to be widespread on social media in the fitness industry. Also, stay tuned to hear about what tweaks YOU may need to make so that you are actually attracting new members, NOT confusing them.  

“What is the experience like for your potential customer? When they come to your Instagram, when they come to your Facebook page, do they understand what your business does and if it’s for them or not for them? Do they clearly see this is how I should step in with you, this is how I should work with you, this is the package that I need to do?...Or are they confused?”

-Jess Jacobsen

👇 👇 👇

We are looking for really committed fitness professionals, gym owners, health coaches, and wellness coaches, who have successful businesses and are looking to grow their business even more through organic social media. Our Case Study Program begins in May 2021, if you are interested in learning more DM @JessJacobsen on Instagram the words “CASE STUDY” to start a conversation! 

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

On this episode of Social Strategy Slayer, Jess Jacobsen discusses ‘lurkers’ in your business. She goes into depth on why they may not be taking action and how you can begin to call them forward in your business. Also, stay tuned to hear how befriending data can be exactly what your social media needs to continue to connect with your audience amidst the flood of other online fitpreneurs.  

“Sometimes people aren’t ready until they’re ready. When you consistently show up and get more and more clear in your messaging - people will step forward.”

-Jess Jacobsen

02:02 → Your prospects don’t want to be seen by you until they are ready to take action

04:47 → Timing in people’s lives

05:43 → Calling people forward who are lurking

11:32 → Are you making clear offers?

Send Jess a DM on Instagram letting her know what pieces of action YOU are going to take! 

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/

On this episode of Social Strategy Slayer, Jess Jacobsen shares the deets on social media ROI: what does it look like and how to get the best ROI possible. She discusses the power of social media’s ability to make or break a client’s decision to purchase and what you could be doing wrong (or right!). Also, stay tuned to hear how to use grassroots marketing on your social platforms to build community and become much more than a fitness influencer alone.  

“Your potential customer, client, member is looking at your social media before they buy. They wanna see what you are up to, who you are, what it’s like to work with you. And if your social media is not dialed, you are leaving dollars on the table. ”

-Jess Jacobsen

04:15 → Social Media is now a key part of people’s purchasing decisions

11:53 → Consistency = Connection and Connection = Currency

16:25 → You are building your community on social media. It can still be grassroots! 

DM @JessJacobsen on Instagram saying "ME" if you want more info on her upcoming program for fitness professionals!

Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507

Connect with Jess Jacobsen:

• Instagram https://www.instagram.com/jessjacobsen/ 
• Facebook https://www.facebook.com/jessjacobsensocial 
• LinkedIn https://www.linkedin.com/in/jessicajacobsen/