
Sign up to save your podcasts
Or


Curious about Web3 and Fractional CMOs? Watch this video to learn all about what they are and why you might need one for your business!
Work with us: https://buildingweb3media.com/
Chapters
00:00 Introduction
02:45 The Challenges of Marketing in the Web3 World
06:01 Why Hiring a Fractional CMO is Important
09:03 What Does a Fractional CMO Do?
11:49 Benefits of Hiring a Fractional CMO
14:58 Qualifications and Hiring a Fractional CMO
23:48 Conclusion
Twitter: x.com/jaxdwyer
🚀The Power of Hiring a Fractional CMO for Your Web3 Business 🚀
Welcome Web3 founders and executives! In today’s episode, we're exploring how hiring a fractional CMO can transform your Web3 business. Learn how this cost-effective and flexible solution can drive your marketing strategy and help your business achieve rapid growth.
🔹 Introduction: Transform Your Web3 Business with a Fractional CMO 🔹
Discover why a fractional CMO is a game-changer for Web3 companies. Whether you're struggling with your current marketing strategy or need expert guidance, this video is for you.
👨🏫 Meet Your Expert: Jax 👨🏫
I’m Jax, with 9 years of experience at BlackRock, Google, and leading Web3 companies like Native. I’ve hosted numerous founders on my podcast and understand the unique marketing challenges in this space. Visit buildingweb3.xyz to work with me!
🔍 Role of a Web3 Fractional CMO: What Do They Do? 🔍
A Web3 fractional CMO operates on a flexible basis, leading your marketing strategy and execution. They tailor a growth strategy leveraging their extensive experience in the industry. Here’s what they do:
Develop high-level plans and strategies.
Identify effective tactics and allocate your budget.
Collaborate with your executive team to brainstorm growth ideas.
Execute marketing plans if your team lacks capability.
💡 Key Responsibilities: Strategy and Execution 💡
Fractional CMOs are versatile, leading both strategy and execution. They:
Develop custom growth strategies.
Identify what works and what doesn’t.
Prioritize and allocate budgets.
Work closely with your team to brainstorm growth tactics.
Act as your main point of contact for all marketing activities.
💰 Benefits of Hiring a Fractional CMO 💰
Why should you consider a fractional CMO? Here are the key benefits:
Cost-Effective: Get expert marketing leadership at a fraction of the cost of a full-time CMO.
Speed: Achieve results faster than with full-time hires.
Flexibility: Scale their involvement based on your needs.
Experience On Demand: Add specialized expertise to your team quickly.
🔍 What to Look for When Hiring a Fractional CMO 🔍
Ensure your fractional CMO has:
Web3 Expertise: Deep understanding of the Web3 landscape.
Proven Track Record: Successful campaigns and strategies in the crypto space.
Strategic Vision: Ability to develop and execute tailored marketing strategies.
Flexibility: Adaptable strategies based on your evolving needs.
Strong Communication: Effective collaboration with your team.
Network and Resources: Robust industry contacts and resources.
💵 Payment Models for Fractional CMOs 💵
Understand how fractional CMOs get paid:
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
In this insightful episode, Leo Schottenstein discusses the journey of building MultiBase, a cutting-edge platform that provides on-chain analytics for Web3 companies. Learn about the pivot from their original iOS app to the world of Web3, and understand the crucial role of analytics in marketing and tracking on-chain activity. Leo delves into the key features and functionalities of MultiBase, including their focus on EVM chains and the potential for expansion to other chains. Discover how MultiBase helps Web3 companies track and analyze user data from both Web2 and Web3 sources, providing valuable insights that drive data-driven decisions.
Work with us: https://buildingweb3media.com/
Chapters
00:00 Introduction and Background
01:28 The Importance of Y Combinator
08:48 The MultiBase SDK and Tracking User Behavior
10:41 MultiBase Features and Functionality
12:02 The Challenge of Prioritizing Analytics
19:05 Insights from Transaction History and Future Potential
20:49 Focus on EVM Chains and Potential Expansion
20:59 Introduction to MultiBase and their role in web3
21:23 Identifying Valuable Marketing Channels
24:09 Challenges and Advice for Founders in the Web3 Space
25:10 Fundraising Challenges in Web3
26:33 Finding the Right Marketing Channels for Web3 Companies
30:25 Setting Benchmarks for Web3 Companies
32:28 The Importance of Partnerships and Cross-Promotion
36:21 Upcoming Milestones and Developments from MultiBase
38:41 Addressing Challenges in the Web3 Space
40:02 Opportunities for Building in Web3
Leo shares the adoption process of MultiBase and the rich insights gathered from users' transaction history. Explore how MultiBase identifies the most valuable marketing channels and effective campaigns, setting benchmarks for retention, churn, and social media engagement. The conversation also highlights the importance of partnerships and cross-promotion for the growth of Web3 companies. Stay tuned to hear about the continuous improvements and new features MultiBase is adding to enhance their platform.
Key Takeaways:
* MultiBase provides on-chain analytics for Web3 companies, enabling them to optimize their platforms through detailed user behavior tracking.
* Analytics play a vital role in understanding user interactions and identifying areas for improvement in the user journey.
* The MultiBase SDK tracks users from ad clicks to wallet connections and transactions, bridging the gap between off-chain and on-chain data.
* MultiBase focuses on EVM chains with plans to expand to other chains, offering a comprehensive analytics solution for Web3 companies.
* The platform sets benchmarks for Web3 companies, guiding performance and highlighting the importance of partnerships and cross-promotion.
* Continuous improvements and new features are being added to MultiBase, enhancing its functionality and user experience.
Guest Socials
- https://x.com/multibase_co
- https://x.com/leoschotteth
Host Socials:
- Twitter: https://x.com/jaxxdwyer
- Farcaster: https://warpcast.com/jaxdwyer
- Website: http://buildingweb3.xyz/
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
In this conversation, Willy shares his fascinating journey from Web2 to Web3, detailing his involvement with ShapeShift and the Fox Foundation, and his current groundbreaking project, Nounspace. Dive into the world of DAOs and explore the unique features of Nounspace, such as customizable themes, fidgets, and tabs. Willy also unveils their innovative plans for user acquisition, including the pre-sale of NFTs and the upcoming fair launch of the Space token.
Work with us: https://buildingweb3media.com/
Chapters
00:00 Introduction and Background
03:07 Nounspace: Customizable Social Media
07:22 Building on Farcaster and Noun DAO
13:04 Building a Lovable Product
20:50 Space Token and Governance
27:09 Nounspace: The Intersection of Social Media, NFTs, and DeFi
41:42 Smart Agents: AI-Powered Applications on Nounspace
49:02 Community Governance: The Key to Nounspace's Success
53:12 Introducing Nounspace Tom: The Digital Persona
Nounspace is a revolutionary platform that merges social media, NFTs, and DeFi to deliver a unique user experience. Users can personalize their virtual spaces, called Nogs, and engage with various applications known as fidgets. Built on the Morpheus protocol, Nounspace utilizes smart agents—AI-powered applications that can create and execute transactions on behalf of users. The platform's governance is community-driven, with the community treasury and team receiving space tokens based on a contract controlled by the community. Nounspace is also exploring digital personas, with Nounspace Tom serving as both the CEO and a community member. The platform aims to provide a seamless and customizable user experience, promoting community involvement and collaboration.
Guest's Socials
- https://warpcast.com/nounspace
- https://nounspace.com
- https://warpcast.com/willywonka.eth
- https://warpcast.com/nounspacetom
Host Socials:
- https://x.com/jaxxdwyer
- https://www.youtube.com/@jaxdwyer
- https://warpcast.com/jaxdwyer
- http://buildingweb3.xyz/
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Join us as Claudio, the co-founder of Metapool, shares his captivating journey from traditional web development to the dynamic world of crypto in this episode. Discover his early experiences with Bitcoin, the challenges of building on diverse blockchain networks, and the mission behind Metapool, a multichain liquid staking platform. Claudio delves into the intricacies of DeFi, the significance of communication and marketing, and the importance of engaging users in the crypto space. This conversation spans a wide range of blockchain-related topics, including tribalism, founder challenges, community engagement, and the future of Web3. Explore the critical role of the multi-chain industry, self-sustainability, fundraising, and the visionary efforts of founders. Learn about the importance of on-chain activity, decentralized social applications, and how liquid staking is being integrated into various projects.
Work with us: https://buildingweb3media.com/
Chapter 1: Introduction to Claudio and Metapool
Chapter 2: Early Encounters with Bitcoin
Chapter 3: Building on Diverse Blockchain Networks
Chapter 4: The Mission Behind Metapool
Chapter 5: DeFi: Growth, Challenges, and Opportunities
Chapter 6: Communication and Marketing in Crypto
Chapter 7: Navigating Tribalism and Founder Challenges
Chapter 8: Community Engagement and Building Trust
Chapter 9: The Future of Web3 and Multi-Chain Industry
Chapter 10: Fundraising and Founder Vision
Guest Socials
- https://x.com/ccossio
- https://x.com/meta_pool
- https://www.metapool.app/
Host Socials:
- Twitter: https://x.com/jaxxdwyer
- YouTube: https://www.youtube.com/@jaxdwyer
- Farcaster: https://warpcast.com/jaxdwyer
- Website: http://buildingweb3.xyz/
Key Takeaways:
Tags: crypto, blockchain, Metapool, liquid staking, multichain, DeFi, Ethereum, Solana, Aurora, Internet Computer Protocol, communication, marketing, frontier markets, financial tools, value retention, blockchain, tribalism, founder challenges, community engagement, liquid staking, Web3, multi-chain industry, self-sustainability, fundraising, on-chain activity, decentralized social applications, crypto space, crypto industry, blockchain technology, DeFi solutions, crypto adoption, digital assets, decentralized finance, Web3 future, blockchain innovation
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Join us in this exciting episode as Andy, the founder of Xplus, shares his background in user acquisition and marketing within the crypto industry. Discover how Xplus is revolutionizing the trading process by gamifying it to educate and engage users in Web3. Andy explains the various games offered on the platform, including a rocket game and a cultivation game, where users can earn points and tokens. This episode highlights the challenges of educating users about innovative concepts and the importance of strategic partnerships in expanding the platform's reach. Andy also discusses upcoming milestones, such as integrating more tokens and launching the Xplus governance token.
Work with us: https://buildingweb3media.com/
Guest Socials:
- Twitter: https://x.com/xplusio, https://x.com/andy_xplus
Host Socials:
- Twitter: https://x.com/jaxxdwyer
- Company Website: https://www.buildingweb3.xyz/
Key Takeaways:
Chapters
01:00 Andy's Background and Entry into Web3
03:05 Marketing Insights from Crypto.com
05:41 Founding Xplus and Gamifying the Trading Process
10:05 The Xplus Platform and Educational Gamification
17:21 Partnerships and the Integration of TON
35:05 Challenges and Marketing Strategies
44:37 Milestones and Partnerships
49:10 Conclusion and Call to Action
Tags: Andy, Xplus, user acquisition, user acquisition strategy, marketing, crypto industry, crypto marketing, gamification, trading process, trading gamification, education, user engagement, Web3, Web3 education, Web3 engagement, games, rocket game, cultivation game, earning points, earning tokens, challenges, user education challenges, innovative concepts, partnerships, strategic partnerships, platform expansion, upcoming milestones, token integration, governance token, Xplus governance token, blockchain technology, decentralized finance, DeFi, crypto trading, digital assets, crypto innovation, NFT growth, crypto rewards, crypto community, crypto platform, user participation, educational games, blockchain games, tokenomics, crypto ecosystem, digital currency, blockchain education, Web3 learning, gamified education, crypto future, digital economy, blockchain innovation.
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
In this episode, we delve into the origins and growth of the Degen token with its visionary founder, Jacek. Discover how Degen, a decentralized social network, combines the best elements of Reddit and Twitter, focusing on open data and fostering a vibrant community. Jacek explains the innovative concept of L3 (Layer 3) chains, like Degenchain, which roll up into L2 (Layer 2) chains such as Base, offering a scalable and efficient infrastructure for decentralized applications. We explore the significance of the social-fi movement in the current bull market, highlighting the potential for monetizing content creation through platforms like Farcaster.
Work with us: https://buildingweb3media.com/
Chapters
00:00 Introduction and Background
03:02 DGN: The Decentralized Social Network
08:21 DGN's Integration with Farcaster
25:20 Exciting Applications on the L3 Chain
29:29 The Rise of Social-Fi: Monetizing Content Creation
32:55 Milestones Ahead and Connecting with Jacek
Jacek also shares exciting upcoming milestones for Degen, including the development of the L3 chain, enhancements to the tipping feature, and the establishment of legal entities. Stay connected with Jacek on Farcaster and Twitter to keep up with the latest developments in Degen's journey.
Key Takeaways:
Guest Socials:
- Twitter: https://x.com/jacek0x, https://x.com/degentokenbase
- Company Website: https://www.degen.tips
- Farcaster: https://warpcast.com/jacek
Host Socials:
- Twitter: https://x.com/jaxxdwyer
- YouTube: https://www.youtube.com/@jaxdwyer
- Farcaster: https://warpcast.com/jaxdwyer
Tags: DGN, Degen, Farcaster, L3 chain, Layer 3 chain, social-fi, content monetization, content creation, decentralized social network, open data, vibrant community, Reddit, Twitter, blockchain infrastructure, decentralized applications, L2 chain, Layer 2 chain, Base, Degenchain, scalable infrastructure, bull market, crypto monetization, tipping feature, legal entities, crypto community, NFT, meme coins, decentralized finance, DeFi, Jacek, DGN token, social-fi movement, crypto OGs, crypto space, blockchain technology, digital assets, decentralized network, Web3, blockchain innovation, crypto future, digital economy, decentralized governance, crypto adoption, ecosystem development, community engagement, blockchain applications, digital currency, tech advancements, innovative technology.
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Join us as we delve into the fascinating journey of Matt Deible, the visionary founder of Odos, in our latest podcast episode, "From AI to Web3: Building DeFi's Most Powerful Router." Discover how Matt's background in artificial intelligence led him to revolutionize the DeFi space with Odos. We explore the critical concepts of routing and aggregation in decentralized finance, the innovative solutions for smart order routing, and the transformative impact of Odos on Web3 adoption. Gain insights into the technical intricacies of multi-token swaps, MEV protection, and the future milestones for Odos. This episode is a must-listen for anyone interested in the cutting-edge of blockchain technology and decentralized exchanges.
Work with us: https://buildingweb3media.com/
Chapters
00:00 Future Milestones and Developments of Otis
Guest Socials:
- Twitter: https://x.com/odosprotocol, https://x.com/mattdeible
- Company Website: https://www.odos.xyz/
Host Socials:
- Twitter: https://x.com/jaxxdwyer
- YouTube: https://www.youtube.com/@jaxdwyer
- Farcaster: https://warpcast.com/jaxdwyer
Tags:
DeFi, Matt Deible, Odos, routing, aggregation, smart order routing, multi-token swaps, MEV protection, Web3 adoption, blockchain, decentralized exchanges, DEX, L2, liquidity pools, API integration, artificial intelligence, AI, decentralized finance, Web3, future of DeFi, blockchain technology
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
In this episode of the Building Web3 podcast, host Jax Dwyer welcomes Brent, a seasoned digital marketer with over 24 years of experience and a founding member of Chewy.com. Brent shares his journey from Web2 SEO and digital marketing to becoming a key player in the Web3 space with YakDAO.
Work with us: https://buildingweb3media.com/
Tune in to hear about Brent's transition into Web3, the challenges and opportunities for marketers in this evolving landscape, and his insights on integrating Web2 best practices into Web3 projects. Brent delves into YakDAO's innovative approach to real estate investment through decentralized autonomous organizations (DAOs), the importance of glamping in their property acquisition strategy, and how they bring real-world assets onto the blockchain.
Discover the unique milestones YakDAO has achieved, including the launch of its NFT collection, property acquisitions, and plans for future developments. Brent also discusses the impact of AI and Google advancements on Web3 marketing, the benefits of fractionalization of property ownership, and the exciting future of real-world assets in the Web3 space.
This episode is a must-listen for those interested in the intersection of digital marketing, blockchain technology, and real estate. Learn more about YakDAO, their mission, and how you can get involved in their innovative project.
Chapters
00:00:00 - Introduction
01:13:00 - Challenges in Web3 Marketing
02:47:00 - Entering Web3
04:29:00 - YakDAO Overview
06:57:00 - DAO Mechanics and Governance
09:23:00 - Project Details and Progress
14:51:00 - What is a DAO?
22:10:00 - Blockchain for Real Estate Use Cases
28:11:00 - Building and Overcoming Challenges
35:17:00 - Launchpad Experiences
41:40:00 - Future Milestones
48:56:00 - Getting Involved
Guest Socials:
- Twitter: https://x.com/theyakdao, https://x.com/BrentRangen
- Company Website: https://yak.camp/
Host Socials:
- Twitter: https://x.com/jaxxdwyer
Keywords
Web3, marketing, YakDAO, digital marketing, Web3 space, land acquisition, NFT sale, glamping, tokenomics, launchpads, community, marketing challenges, milestones, Web3 future
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Jorn, the founder of Flagship.fyi, discusses his journey in Web3 and the development of his project. Flagship is building vaults on the Telegram platform, allowing users to invest in specific teams, trends, or strategies. The goal is to make investing in crypto more accessible and user-friendly for non-technical users. Yorn highlights the challenges of liquidity fragmentation and the need for a seamless user experience. He also discusses the potential risks of building on Telegram and the importance of collaboration with regulators. The project is focused on educating users and providing them with valuable content to make informed investment decisions.
Work with us: https://buildingweb3media.com/
Chapters
00:00 Yorn's Journey into Web3
03:27 Building User-Friendly Vaults on Telegram
07:46 Collaborating with Regulators to Mitigate Risks
25:30 The Future of AI and Crypto
37:47 Joining the Flagship Community
Guest Socials:
- Twitter: https://x.com/JornvZwanenburg
- Company Website: https://flagship.fyi
Host Socials:
- Twitter: https://x.com/jaxxdwyer
Keywords
Web3, crypto, flagship, vaults, Telegram, user experience, liquidity fragmentation, risks, collaboration, education, content
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
The Benefits of Asset Tokenization
Work with us: https://buildingweb3media.com/
Ray Buckton, head of research at RWA World, discusses the tokenization of real-world assets and its implications. He explains that tokenization involves parallelizing the ledger of a physical asset on a blockchain, which brings benefits such as fractionalization, increased liquidity, and instant settlement. Ray highlights the importance of contextualizing different types of tokenized assets and the need for education and conversations to help the wider audience understand the concept. He also explores the sectors that will benefit from asset tokenization, including treasury bills, real estate, and collectibles. Additionally, he discusses blockchains' technological advancements and interoperability in supporting asset tokenization. Real-world asset tokenization is a nascent but rapidly growing field with significant potential. The United States is grappling with regulatory challenges while developing markets like Switzerland, Germany, Singapore, and Hong Kong are taking the lead in testing and implementing tokenized assets. Success in the future will involve regulatory clarity, interoperability between traditional and decentralized finance, and establishing trusted sources of information and comparison for tokenized assets. RWA World aims to be a trusted source providing educational resources and a comprehensive database of tokenized asset initiatives. They are currently building partnerships and looking to scale their operations.
Chapters
00:00 Introduction and Background
01:32 Overview of RWA World and its Mission
06:40 Stable Coins as Real-World Assets
08:45 Sectors Benefiting from Asset Tokenization
12:30 Tokenizing Physical Assets
15:01 Technological Advancements in Asset Tokenization
21:39 Interoperability of Blockchains for Asset Tokenization
26:30 Introduction and Derivative Instruments
27:13 Success Stories and Impact of Real World Assets
30:56 Regulatory Landscape for Tokenized Assets
33:07 Adoption of Tokenized Assets in Developed and Developing Markets
39:04 Speculating on the Future of Tokenized Assets
42:04 RWA World: Building a Trusted Source for Tokenized Asset Information
44:18 Milestones and Future Plans for RWA World
45:09 Challenges and Opportunities for Developers in the Real World Asset Space
46:55 Hiring and Collaboration Opportunities at RWA World
48:14 Connect with RWA World on Social Media
Guest Socials:
- Twitter: https://x.com/RayBuckton
- Company Website: https://rwa.world/
Host Socials:
- Twitter: https://x.com/jaxxdwyer Keywords
tokenization, real-world assets, fractionalization, liquidity, instant settlement, treasury bills, real estate, collectibles, technological advancements, interoperability, real world assets, tokenization, regulatory challenges, developing markets, success, RWA World, partnerships, scaling
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/
From the publisher's feed
Only Apps: Million Dollar Distribution brings you raw, unfiltered conversations with the founders and growth minds behind the world's fastest-scaling mobile apps. We go deep on what actually works…