What makes a great frontman? A technically perfect voice? Good looks? Someone who can work the stage and crowd? Someone who oozes personality, charisma, and showmanship? Does your mind instantly go to classic frontmen like Mick Jagger, Roger Daltrey, or Robert Plant?

This week, we look at some of those frontmen who carried the torch during the classic alternative era. One of those guys is this week's Third Lad, Adam Sherman, the frontman for Boston power-pop rockers Private Lightning, who released an excellent underrated self-titled album for A&M Records in 1980. Following Private Lightning, Adam was the lead singer and songwriter in Americana band The Souls and a member of Boston rock n' roll institution Nervous Eaters. Adam's song from the last Nervous Eaters album, "Don't Need To Make You Mine" was named as the "Coolest Song in the World" on Little Steven's Underground Garage in 2024. Adam has also released the acclaimed solo albums Songbird, River of Dreams, and Triangle Sky - with a brand new record, Sorrows And Smiles, out in February.

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