Open For Business

When the pandemic decimated the events industry in 2020, Melissa and Ethan found themselves retrenched. With just RM500 and no grand ambitions, they banded together to survive. Six years later, their survival plan has evolved into MET Communications (MetComms)—a highly profitable, mid-to-high six-figure boutique marketing agency. Their specialty? Putting "bums on seats." Unlike general creative agencies that focus on vanity metrics, MetComms specializes exclusively in driving targeted registrations, delegates, and sponsors for large-scale B2B business events, conferences, and exhibitions across Southeast Asia.

Co-founders Melissa and Ethan join us in the studio to discuss the ups and downs of running a lean agency, the mechanics of marketing to highly niche B2B audiences, and the psychological battle of trusting junior staff so the founders can finally stop "doing the work."

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For over two decades, Joo East has been the silent architect behind Malaysia’s vibrant pasar malam and street food scene. Founded in Kuantan by a former pasar pagi trader, the bootstrapped family business fundamentally changed the local landscape - convincing local councils to mandate standardized square canopies and transitioning night markets from messy, makeshift stalls into structured retail hubs.

Now, second-generation leaders Kalsey Tan, Managing Director and Bobby Tan,  Marketing & PR Director join us to share the unvarnished reality of dragging a 20-year-old traditional business into the digital age. They unpack their father’s grueling early hustle—which involved selling the family car to fulfil a massive corporate order for Milo—and how their recent pivot to TikTok effectively doubled their revenue to RM1.6 million.

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In January 2026, Series A digital health company Angsana Health executed a strategic move - they acquired MiyaHealth's subsidiaries and its Managed Care Organization, MiyaCare. This move instantly gave them a network of over 4,000 providers across Malaysia, the Philippines, and Poland. But how does a startup turn a massive legacy network into a modern, data-driven health ecosystem?

Angsana Health CEO Dr. Khor Swee Kheng, and Director of Business Development Aisha Adam join us in the studio to discuss the leap from health policy to private enterprise, the trials of selling digital health to the gig economy, and how they plan to leverage their Series A war chest to rebuild the "front door" of primary care.

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Two years ago, DS Willie Tan left a 20-year career in media advertising to take over Master Ee, an ageing reflexology shop located in a notoriously quiet mall in Petaling Jaya. Within a year, he applied corporate branding and rigorous operational discipline to transform it into a six-figure business with over 1,000 five-star Google reviews.

DS Willie joins us to discuss the unglamorous reality of physical retail—managing payroll, rent, and retaining therapists—his strategy for building a recognisable wellness brand, and why he chose to buy a struggling business instead of starting his own.

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When Muns and Pareesha started The Wedding Diaries in 2023, the concept of a "wedding content creator" didn't really exist in Malaysia. Betting on a global cultural shift, the duo left their full-time careers in marketing and advertising to pioneer this new category locally. Fast forward to today, they have bootstrapped a highly profitable, six-figure business in a single year entirely through organic social media growth. Armed with iPhones and a commitment to authentic, unscripted storytelling, they deliver ready-to-post content within 24 hours so couples and guests can actually stay present.

Founders Muns and Pareesha join us in the studio to discuss the uphill battle of educating a market, the operational bottlenecks of being a two-person powerhouse, and how they protect their premium brand in the age of AI and emerging freelance competitors.

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Major enterprises are rushing to deploy AI, but many are hitting a brick wall: their underlying data is a mess. AI is only as smart as the context it’s given, and without proper data lineage, ownership, and quality controls, enterprise AI initiatives are doomed to stay in the experimental phase. Enter Decube. Founded by Jatin Solanki, Decube is building the "context layer" for enterprise data—a platform that sits between raw data and AI models to ensure the data is trustworthy, explainable, and production-ready.

Fresh off a $3 million funding round led by Taiwania Hive Ventures (bringing their total funding to $5 million), Jatin joins us in the studio to discuss how they manage to integrate with massive legacy systems in just 40 minutes, why Decube is keeping its core engineering talent in Malaysia while expanding across APAC, and how a neutral startup survives when cloud giants like AWS and Google are looming in the background.

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Is "regenerative business" a practical reality, or just an ESG buzzword? Benjamin Parent decided to find out by doing something extreme: quitting his corporate job to cycle from France to Japan. His project, Trees on the Way, is a three-year global expedition to interview 21 "regenerative" entrepreneurs who are actively redesigning capitalism to respect planetary boundaries. Operating on a model inspired by Kate Raworth's "Doughnut Economics," Benjamin is also pledging to plant one tree for every 21 kilometers pedaled.

Currently passing through Malaysia on his way to Japan, Benjamin joins us in the studio to discuss the logistics of funding a global expedition, the stark realities of trying to implement Doughnut Economics in developing nations, and whether businesses can actually create value while saving the planet

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For years, kombucha was dismissed as a niche, "hipster" health drink. Now, WonderBrew has transformed it into a mainstream Malaysian beverage, scaling from a home kitchen in 2018 to over 2,000 retail touchpoints today. But how do you mass-produce a living, fermenting beverage without compromising its quality—or having it explode on the supermarket shelf?

Co-founders Joseph Poh (CEO) and Loke Boon Eng (COO) join us to share their story: 

• WonderBrew’s journey from a Subang Jaya home kitchen to generating RM3 million in annual revenue.

• The operational realities of scaling a "living" product and transitioning to giant stainless steel vats.

• The rigorous process and gradual revenue payoff of becoming Malaysia's first Halal-certified kombucha brand.

• How the 35% equity deal with Loob Holdings (makers of Tealive) integrated a corporate, data-driven playbook into an artisan brand.

• Regional expansion plans, their new honey-based line 'Jun Tea', and whether the endgame points to an IPO or a full acquisition.

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How do you scale "good vibes" & namaste into a sustainable, 8-figure business? On the surface, the boutique fitness industry looks like a beautiful blend of aesthetics, mindfulness, and calm. But underneath that highly curated exterior is a fiercely competitive, operationally intense environment where your core product, the instructor, literally walks out the door every single night.

When The Flow Studio opened its first location in Bangsar in 2018, it started as a bootstrapped venture designed to bring high-quality, low-impact movement to Kuala Lumpur. By fiercely defending its brand consistency, hyper-localising its community offerings, and pricing its classes as "attainable luxury," the brand aggressively scaled its footprint, building a loyal customer base and 12-studios across Malaysia and Singapore.

To sustain that growth and institutionalise the brand, the company had to evolve. Tiffany Yow, CEO and Co-Founder of The Flow Studio, joins Open for Business to unpack her transition from a bootstrapped founder to a private equity-backed CEO. She reveals the rigorous unit economics behind their vertically integrated business, the operational playbook for systemising a premium brand experience, and why she partnered with impact investor Bintang Capital Partners to prepare for the company's next major financial milestone.

Learn More About:

• Attainable Luxury: How The Flow Studio justifies its premium brand experience at an average market price (like an RM55 group reformer class) to make intelligent, low-impact movement accessible to the masses.

• Systemising the Vibes: The operational playbook for maintaining strict brand consistency across 12 venues, from the signature studio scent to rigorous internal instructor training, so clients trust the brand over the individual teacher.

• Vertical Integration: How the business diversified its revenue streams beyond drop-in classes by launching US-accredited teacher training programs, retail merchandise, and HRD-certified corporate wellness retreats.

• The B Corp Ambition: Why the company is pursuing B Corp certification, and the strategic importance of operating a 95% female workforce that creates flexible career pathways for single mothers and returning professionals.

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Advanced diagnostics often remain locked inside centralised laboratories and are technically impressive, but inaccessible to many who need them most. Ablesen is attempting to bridge that gap.

Founded by Zainiharyati Mohd Zain and selected as one of the top startups in the 2025 PACE Bootcamp by ARTEM Ventures, Ablesen develops rapid, sensor-based diagnostic platforms designed for deployment beyond traditional lab environments. Currently at the MVP to early-commercialisation stage and fully bootstrapped, the company is navigating the complex journey from scientific validation to regulatory readiness and market entry.

We explore the realities of building a deep-tech startup in Malaysia, from governance lessons and fundraising strategy to product development, commercial viability, and the ambition to scale regionally.

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