Marcus Filly once drank the CrossFit kool-aid, co-owning a gym & competing at the Games. Then he began questioning why the fitness he was delivering to members looked different from his own & whether there was a better way.

Spencer Nix opened CrossFit Dallas Central over a decade ago. In 2018, he asked himself a simple question: "Are we really helping people?" Here's how the gym has begun working toward an answer they can be certain of.

Charlie Lima opened College Station CrossFit in 2008. At the same time, he became more intentional about creating a support network of mentors he could lean on to help continue leveling-up. Here’s how to build one yourself.

When we started the show, we knew we wanted to be able to bring your questions & your voices into the conversation. Now that we've got some episodes out, we'd like to formally invite you to share your thoughts.

Max Isaak co-founded the CrossFit TILT franchise alongside Ben Bergeron & LJ DiCarlo. They're about to open their fifth location. Before TILT, Max had plenty of opportunities to open a gym by himself. Here's why he didn't.

Jason Ackerman has started & sold three affiliates. His new book, "Best Hour of Their Day," chronicles the ups & downs of the journey. One of the important lessons: Put rules in place to maximize your own sustainability.

EC Synkowski is a CrossFit Level 4 Trainer & creator of the 800g Challenge. Years of experience have led her to the three steps a gym needs to take to make nutrition a central part of their culture. Here's what they are.

Jon Gilson is an entrepreneur & CrossFit L4 trainer. He said something to me recently that felt true & worth exploring, that the job of the affiliate is to get their members to come back tomorrow. Here's what he meant.

Nerida Bint is the owner of Lissome, a multi-site gym in New South Wales, Australia open only to women. Despite the narrow market, business is booming. Find out why Nerida thinks the "how" is just as important as they "who" when it comes to why that is.

David Osorio is the owner of the wildly popular CrossFit South Brooklyn in New York City. From the early days, David knew he wanted to surround himself with professional coaches. This is how he's been able to do just that.