This week’s episode is a marketing grab bag! Eric and Joe discuss: 

This week on the pod, Eric and Joe are joined by Chris Riedy, former VP of Global Sales and Marketing at Twitter and current CRO at tvScientific, to discuss how to build sales organizations. 

Chris has the answers to all your sales development questions, whether your business is an early-stage startup or tech behemoth.

Joe gets his Bill Simmons on in this quick solo episode on how to do strategic marketing.

If you go on B2B marketing LinkedIn (God help you), you'll see tons of people talking about strategic marketing. But what actually are the components of a marketing strategy? How do you put one together?

Joe explains how he writes a strategic marketing plan in this episode so that you can do the same — or know what to expect from your marketing colleagues.

Joe interviews Eric Franchi and Mike Cassidy to unearth the story of Undertone, the ad network company they sold to Perion for $180 million.

How did Eric and Mike get Undertone to about $3M in revenue as an agency? Why did they switch to the ad network model? And how did they scale it from there to $100M in revenue, including key hires, GTM, and taking on private equity?

Check out this deep dive to hear two founders' take on the steps required to produce a massively successful adtech outcome.

Joe and Eric interview Ryan Pauley, President of Revenue and Growth at Vox Media, to uncover how the digital media company moved into audio with great success. 

They cover the best practices for expanding to audio, how to exploit what makes audio unique (think: talent, personality, and intimacy), and what differentiates audio as a marketing opportunity. 

Check out the episode to learn insider tips from someone who did it right!

Co-hosts Eric Franchi and Joe Zappa discuss the four ways to win with adtech marketing (including great detail on how to pursue each strategy).

1. Differentiated story 

2. Original data/insights

3. Thought leadership

4. Being prolific, present, and personable

Check out the pod to learn about how to grow your business with each approach!

Co-hosts Eric Franchi and Joe Zappa dig into the evergreen question of what sets the great CEOs apart in the adtech world. Whether they’re a CEO/founder or a hired gun, a great CEO has to balance: 

We rattle off a few “shiny” CEOs that come to mind and analyze what made them so successful. If you’re curious who made the list, this episode is for you! 

By the way, click here to read Auren Hoffman’s blog post on the LiveRamp acquisition.

Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example:

If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!

Co-hosts Eric Franchi and Joe Zappa dive into the details of how adtech startups grow from $1M to $10M and what pitfalls to avoid along the way. They cover: 

Usually you need to book time with people like Eric to get this info. Now it’s available here!

Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes:

Also, here is the My First Million episode we discuss on the pod: https://open.spotify.com/episode/4qNgPuS5aePbWSgjdsKn2o?si=PHfj0u_TTEKLAOV67p1QLQ