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Have you ever fantasized about quitting your job to open a cozy yarn shop in your hometown? For Heather Burns, owner of The Knotty Sheep, that dream became a reality.
In this episode of Simply Hooked, we go behind the scenes of a brick-and-mortar fiber arts business. Heather shares how she left her 9-to-5 career to build a thriving community hub in Wake Forest, NC.
In this episode, we share:
The Leap: What it actually takes to leave a traditional career and sign a lease.
Shop Talk: The biggest challenges (and wins) of running a physical retail store.
Community First: Why the secret to a successful Local Yarn Shop (LYS) isn't just the yarn—it's the people.
Advice for Dreamers: Practical tips for makers who want to turn their knitting or crochet passion into a full-time career.
Grab your current WIP and a cozy drink—this is your invitation to explore the business side of the yarn world.
🌟 Where to Find Heather & The Knotty Sheep:
📍 Visit in downtown Wake Forest, NC at 214 East Jones St.
📲 Follow on Instagram & Facebook @knottysheepnc
💻 Shop online at theknottysheepnc.com
🚀 Learn more about the John C. Campbell Folk School that Heather mentions.
RESOURCES & LINKS
🧶Enjoy a FREE donkey pattern!
🔆More About My Learn to Crochet Course
📺My YouTube Channel
🔆Simply Hooked on Facebook
🔆Simply Hooked on Instagram
🧶Simply Hooked Crochet Patterns
For a deeper dive into growing your handmade business, check out my new book, Hooked on Growth, which goes into much more detail on scaling!
By Marcy Gardner4.9
1414 ratings
Have you ever fantasized about quitting your job to open a cozy yarn shop in your hometown? For Heather Burns, owner of The Knotty Sheep, that dream became a reality.
In this episode of Simply Hooked, we go behind the scenes of a brick-and-mortar fiber arts business. Heather shares how she left her 9-to-5 career to build a thriving community hub in Wake Forest, NC.
In this episode, we share:
The Leap: What it actually takes to leave a traditional career and sign a lease.
Shop Talk: The biggest challenges (and wins) of running a physical retail store.
Community First: Why the secret to a successful Local Yarn Shop (LYS) isn't just the yarn—it's the people.
Advice for Dreamers: Practical tips for makers who want to turn their knitting or crochet passion into a full-time career.
Grab your current WIP and a cozy drink—this is your invitation to explore the business side of the yarn world.
🌟 Where to Find Heather & The Knotty Sheep:
📍 Visit in downtown Wake Forest, NC at 214 East Jones St.
📲 Follow on Instagram & Facebook @knottysheepnc
💻 Shop online at theknottysheepnc.com
🚀 Learn more about the John C. Campbell Folk School that Heather mentions.
RESOURCES & LINKS
🧶Enjoy a FREE donkey pattern!
🔆More About My Learn to Crochet Course
📺My YouTube Channel
🔆Simply Hooked on Facebook
🔆Simply Hooked on Instagram
🧶Simply Hooked Crochet Patterns
For a deeper dive into growing your handmade business, check out my new book, Hooked on Growth, which goes into much more detail on scaling!

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