I’m delighted to interview longtime WordPress podcaster and friend of the show, Jonathan Denwood of WP-Tonic fame.

I admire Jonathan’s approach to doing business, that of becoming a story teller (or broadcaster) to hold an engaged audience. There’s no other sorcery or growth hacks involved, just good old fashioned digital boots on the ground.

These days, you can either spend dollars or sweat equity to grow your business, but one thing is certain: you need to lead with an opinion and define your core values. We talk about a lot of that stuff in today’s episode, I hope you enjoy it.

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