“OPTIMIZING YOUR MARKETING FOR REVENUE NOT CLICKS”

Gain critical insight into your marketing efforts by measuring the right variables. It's not just about clicks and conversions!

Joining us on the podcast today is Kevin Lesage, the CEO of SearchLight.

SearchLight works with home service contractors to connect channel data, website data, conversion tool data, and CRM data together to offer a clear picture of revenue flow. Kevin and his team measure revenue from lead to CRM to help you understand what's driving revenue, how you can improve operationally, and to hold their advertising vendors accountable for performance.

You need to understand where your money is going and what marketing tactics are driving results for your business. A comprehensive marketing strategy includes measuring key metrics like average cost per job, average ticket per job, and average book job cost. While having a reporting system and call tracking numbers is a good start, it's important to capture revenue from non-phone channels like chat, online schedulers, and form submissions. But with so much happening on your website, it can be challenging to keep track of it all.

By capturing every event, you'll gain valuable insights to help you make informed decisions about your marketing efforts.

In this podcast episode, you'll learn...

0:20 Introducing Kevin Lesage

1:15 Kevin's Origin Story and How He Founded Searchlight Digital

5:22 Understanding the Current Marketing Analytics Situation for Businesses Without Searchlight

7:14 Why Basic Call Tracking Isn’t Enough

10:58 Case Studies and Examples of How Accurate Data Can Benefit a Business

14:47 Understanding Match Rate: Why Leads Don't Convert into Contacts and How to Boost it

24:11 Trends in Marketing Channels for Better Business Results

29:35 Is Bing's Chat GPT Integration a Threat to Google's Dominance?

33:05 Comparing SEO and Pay-Per-Click on Google: Which is Better?

38:18 Does Searchlight Digital Offer Email and Text Marketing Services?

39:34 Cracking the Code of Multi-Touch Marketing

44:37 Final Thoughts on Software and Roadmap

45:21 The Winning Mindsets of Top Contractors

52:54 Get Ahead in the Busy Season: Quick and Easy Business Tips You Need to Know

56:56 Final Words

Don't let your website be a black hole. Get the data you need to grow your business. Listen now!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/optimizing-your-marketing-for-revenue-not-clicks-with-kevin-lesage/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Kevin!

🌐 Learn more about how you can optimize your marketing for revenue. Visit their website at: https://www.searchlightdigital.io/

🌐 Check out Searchlight Digital FB account for other details: www.facebook.com/SearchLight.io

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