On this week’s podcast, Dr. Darryl Glover is joined by social media and branding expert, Dr. Habir Sian. His engaging For Your Eyes Only video blog series featuring his “alter ego” Dr. Eyenstein have helped educate patients internationally about common ocular health issues, and earned him recognition as the Young Optometrist of the Year by the British Columbia Doctors of Optometry in 2016. Dr. Sian shares his personal story and the lessons he learned about running a business and personal branding from his father who ran a small corner store grocery. They also discuss how the universal healthcare system in Canada impacts optometry, and how an entrepreneurial mindset can help independent optometry thrive.