“My contacts are just so dry. I can’t wait to take them out at the end of the day.  I was really hoping to try dailies this year because my friend says hers are so comfortable.”

Your heart flutters with the ease of this solution! Every day trying to convince people their lenses could be so much more comfortable if they would change to daily disposable lens technology, and this brilliant patient already knows that’s what they want.

“Definitely I agree there is much newer technology that can help!” you say. Then, a catch in your throat. That prescription – high astigmatism, and ….oblique….

Well, fear no more those unhappy oblique astigmats that have been unable to enjoy daily disposable comfort. This summer Johnson and Johnson Vision launched Acuvue Oasys 1 Day for Astigmatism, the first daily lens to accommodate oblique axis parameters. With exceptional lens comfort and the dual axis design stabilization Acuvue lenses set known for, the introduction of this new lens has seen quick adoption among ODs.

In addition to new lens technology, JJV has been making news with several key acquisitions in 2017. Earlier this year Johnson and Johnson acquired AMO, adding Blink tears, Revitalens contact lens solution, and the Tecnis IOL designs to their eyecare portfolio. Last month the acquisition of MGD leader TearScience, makers of Lipiflow, was announced to close by the end of the year.  With a newly expanded eyecare portfolio, JJV is poised to become an even larger player in the world of eyecare. Dr. Weslie Hamada, Associate Director of Professional Affairs at JJV discusses the changes we’ve seen this year and the potential for new innovations that these acquisitions could lead to in the near future for optometry.

One of these innovations is the recently founded Advocacy Academy.  It’s a streamlined platform where ECPs can stay up to date on legislation being proposed that affects our profession, making it easy to get involved on Capitol Hill by facilitating access to your legislators via phone and email. JJV continues to strive against online contact lens vendors who are trying to strip the authority of a doctor’s contact lens prescription in the proposed changes to the Fairness to Contact Lens Consumer Act. You can get involved by signing up for the Advocacy Academy, and reaching out to your local legislators to let them know just how much you do for the care of your patients.