How can you set your practice apart in 2020? Many optometry offices are leveraging Facebook and Instagram to market to their patients, but very few have branched into utilizing LinkedIn. With over 660 million users, LinkedIn is a prime platform for reaching educated professionals within your community. The average LinkedIn user in the United States has an average household income of $83,000, which is twice the purchasing power of the average American household. In this podcast, Dr. Darryl Glover joins Johnny Wenzel, Manager of Marketing Science at Marketing4ECPs, to discuss the power of LinkedIn for optometrists not just in building their professional network but in reaching patients and large employer groups in their local community.  They outline strategies for making the most of this platform, and how to use analytics to track your marketing success.