Over the last month, the optometric industry has exploded with some game changing news from disruptive technology, renewal of the Contact Lens Rule and the Essilor Luxottica merger.

This week we decided to change things up. Today’s podcast is full of vibrant humor and creativity. Imagine an optometric office with Dr. Seuss and Shel Silverstein. Thanks to Jonathan Jacesko and his skilled team of artists what was once a thought has now come to fruition. Jonathan is a fourth year student at the Pennsylvania College of Optometry at Salus University. During Jonathon’s spare time his mind runs rampant creating the perfect fusion of optometry and poetry, hence his book, Optopoetry. Throughout the book, Jonathon has captured big moments in our industry from identity theft to the highly bothersome bubble that occurs during gonioscopy. Overall, Optopoetry was quite entertaining and well thought out from the poems to illustrations to the price point of $20.20.

Listen to this week’s podcast as we learn how Optopoetry was created. Jonathon breaks down his thought process behind the poems and how social media helped connect him with artists like Cheryl Duong. Shop the book today via the website or Amazon.