The demand for Organic foods keeps growing, so the industry from farm through processors has to keep growing to keep up with that demand. That means that Organic rules and regulations have to be updated for necessary improvements. In the middle of all of this and a catalyst for these changes, is the Organic Trade Association. To explore Organic progress, pending issues and the future, we set down for a lunch conversation at the Assembly in Santa Cruz with the CEO of the Organic Trade Association, Laura Batcha. Before becoming the Association’s CEO, Laura has been involved with all segments of Organics, beginning on an Organic farm near Santa Cruz, California. It seems appropriate since we're talking about food, to start this conversation with the co-owner of the Assembly restaurant, Kendra Baker who share her passion for the food they serve and the farmers who supply them. @OrganicTrade