A successful consumer brand can be built from the farm while prioritizing community well-being. Organic style farming existed long before chemical intensive farming became the norm.  Four generations of Matt Mclean's family were citrus farmers in Florida, beginning before federal organic certification became a law. Recognizing growing demand , Matt founded Uncle Matt's Organic.  Starting with one item sold locally in his backyard, it has become the oldest organic OJ brand in the US and is sold in over 15,000 stores nationwide. Matt's goal is to produce the highest quality products using sustainable organic methods while educating consumers and farmers about the benefits of an organic lifestyle.   www.unclematts.com