The Publishing Performance Show

Oriana Leckert from Kickstarter - How Authors Are Raising Millions Through Crowdfunding


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Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She's written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City.

In this episode:

  • Understanding Kickstarter's role in publishing
  • Creating successful crowdfunding campaigns
  • Setting realistic funding goals
  • Designing compelling rewards
  • Building community before launching
  • Case studies of successful book campaigns
  • Common mistakes to avoid


Resources mentioned:

  • Kickstarter.com/publishing
  • Kickstarter for Authors Facebook group (6,000+ members)
  • Russell Notle's book on Kickstarter
  • Anthea Sharp's guide for authors
  • Writer MBA with Monica Lionel


Featured Kickstarter Campaigns:

  • The Obsidian Spindle Saga
  • Feyland Tales
  • The Gilded Rose Auction
  • Cradle Books 7-9 by Will Wight
  • Saphira Statue
  • Nightlight Daily Horoscopes 2024


Book recommendations:

  • Dungeon Crawler Carl by Matt Diniman - https://www.amazon.com/Dungeon-Crawler-Carl-7-book-series/dp/B08BX5D4LC


Connect with Oriana:

  • Website: https://www.kickstarter.com/
  • Facebook: http://www.facebook.com/kickstarter
  • Instagram: http://www.instagram.com/kickstarter
  • Youtube: http://www.youtube.com/user/kickstarter
  • Kickstarter Publishing newsletter: https://www.kickstarter.com/newsletters
  • Kickstarter Publishing Category: https://www.kickstarter.com/discover/categories/publishing


Connect with Teddy Smith:

  • @teddyagsmith
  • Website: https://publishingperformance.com/?ref=ywm3mtc
  • Facebook - https://www.facebook.com/publishingperformance/
  • Pinterest - https://nz.pinterest.com/publishingperformance/
  • Instagram - https://instagram.com/publishingperformanceinsta
  • Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
  • Linkedin - https://www.linkedin.com/company/p

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/



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