How can innovation and artisan craft come together in a large global brand? What is the role of design when it comes to implementing sustainability? Designers don’t not create brands’ ESG goals but they have to put them into practice when they imagine the product, particularly when it comes to materials. “We don’t have the final answer but we are all responsible to ask the questions,” says our guest today, Sophia Amanzi-Oyugah, who is Adidas’s Senior Design Director, for Originals Creative Direction. A beautiful conversation about creativity, opportunity, sustainability and inclusion, and the power of storytelling, with one the Ethical Fashion Initiative’s most exciting partners.

This podcast is brought to you by the Ethical Fashion Initiative.

Find out more at https://ethicalfashioninitiative.org/

Our music is from the original production From Kabul to Bamako, music directed by Saïd Assadi.

This podcast was produced with the financial support of the European Union. Its contents are the sole responsibility of ITC Ethical Fashion Initiative and do not necessarily reflect the views of the European Union.

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